Barcelona Florence

July 5, 2019

IED Alumni: Heloisa Guernieri

Heloisa Guernieri, from Brazil, was already a Marketing Manager when she decided to attend the Master course in Brand Design and Management: Food, Wine and Tourism, moving between Florence and Barcelona. Her ultimate goal was to find herself again in a path that could make her feel satisfied.

The Master introduced her to Design Thinking methodology, that she had the opportunity to learn and practice during the whole course, and helped her bringing out creativity applied to branding.

Thanks to this experience, she felt more confident to go and try different things that she had never done before, and currently she is working as a Digital Strategist at Mirum Brazil. In the future she sees herself working as Brand Manager for companies related to craft beer, wine, or food.