October 12, 2020
IED Alumni: Rom Uzan
Rom Uzan has graduated in the Undergraduate Course in Fashion Stylist and Communication at IED Firenze. Rom is a fashion photographer and during his studies at IED, he was selected for the project The Time is Now with Parcae, eco – friendly capsule collection presented during Pitti Immagine Uomo 2019 in collaboration with Consorzio Detox and Greenpeace Italia.
“During my course I received many tools technical and theoretical to approach a project. for example how to research and understand the specific market segment of a brand to which the image and the story you create will fit. I would also say that the many presentations I had to give for projects at school gave me a lot of experience in proposing and presenting my ideas”.
After his experience at IED, Rom returned to Tel Aviv, his home: “I went back to Tel Aviv and started photographing full time, working with local Designers, brands, agencies and magazines. I also worked in re-branding and visual consulting for some brands”.
“My best project? I would say the “Port of Israeli Couture” editorial I did for Vogue Italia. It was a project I knew from the beginning. I want to shoot in Israel, my birthplace and to work with an israeli team and only with israeli designers, some well known internationally and some talented graduates” – Rom affirms.
“The main concept of the shoot was showing the contrast of israeli culture by combining beautiful couture pieces in a 600 year old port which is still working today. I’m very happy with the outcome and to have the opportunity of showing a new point of view of israeli fashion and history”. See the full gallery