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Barcelona Milan

October 14, 2021

IED AMAZE PROJECT from Milan to Barcelona: the chamber of wonders at Sónar+D CCCB

THE DIGITAL GENERATIVE ART EXHIBITION, INAUGURATED LAST SPRING, IS READY TO ENCHANT THE FESTIVAL AUDIENCE. ON SHOW ALSO THE INSTALLATION 'I AM YOU - REFLECTION OF YOUR IDENTITY IN A VIRTUAL WORLD', BY IED BARCELONA MASTER STUDENTS

It is an invitation to co-create a “moment of enchantment and amazement”, to be protagonists – as well as simple spectators – the one IED addresses to the renewed audience of Sónar +D CCCB in Barcelona, one of the most important festivals dedicated to electronic music and digital art in the world, which returns at the end of October. And it does so through an ad-hoc version of IED Amaze Project, a virtual and multi-platform exhibition of the best thesis projects in fashion, design, visual arts and communication, developed in collaboration with the Milan-based digital art studio Streamcolors, founded by IED alumnus Giacomo Giannella with Giuliana Geronimo and Andrea Boschetto.

IED Amaze Project was inaugurated in Milan at the beginning of 2021, proposing an unprecedented interactive journey through the project, with a particular focus on the making of that lies behind the creative process. Now it arrives at Sónar in an adapted and enriched version – IED Amaze Project remixed by Stream Machine – which combines a “taste” of the projects of the thesis with a further possibility of interaction: the user himself, through controllers, becomes the author of the world of changing and moving shapes that make up the room of wonders created by Stream Machine, software based on the powerful Unreal Engine by Epic Games, which allows you to graphically rework images, photos and videos to give life to immersive rooms. The world of IED Amaze Project will also be accessible through the app of the same name.

Also involving the public at Sónar +D CCCB will be the installation I AM YOU – Reflection of your identity in a virtual world, with which the students of the Master in Interaction Design at IED Barcelona invite us to reflect on the possibilities of expression offered by digital avatars, allowing participants to create their own virtual identity live. After all, whether we use email or social networks, whether we find ourselves in front of a videogame or immersed in virtual worlds in general, we rely on one or more virtual identities every day. But are we really aware of this? How do we choose to be in digital worlds? The project invites us to find it out.