IED Network

May 8, 2017

IED at Belarus Fashion Week – Randomness doesn’t exist!

Conference by Giovanni Ottonello

Thanks to the invitation of Belarus Fashion Week – May, from 11th to 14th – IED is present in Minsk with a lecture about Fashion and Creativity.
An opportunity to push the audience to interact and reflect on topics such as: What are the existing codes in the world of communication? How can we relate these codes to a design project? What does it mean to look at picture? What’s an icon?

On May the 12th, IED Art Director and Professor Giovanni Ottonello will give a speech about the importance of knowing all the aspects of contemporary world when planning a design project. Is essential in creativity to deeply understand what is happening now in different fields like art, fashion, photography, design, advertising, for it helps a designer in becoming more competitive and in communicating the project the best way possible, eventually it enriches the final result. Alumnus from IED Milano Fashion School Riccardo Terzo, who is currently collaborating with Vogue Talents, will also take part in the event sharing his successful experience as Postgraduate.

Students interested in attending the event are invited to register using the form below.
If they are interested also in having a personal conversation with Olga Myelkova, Area Manager for Belarus, and ask questions about IED Courses, admission procedures and scholarship opportunities can book an appointment by writing to

May, the 12th 2017
2 PM
Praspiekt Pieramozcau 14