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IED Network

March 13, 2019

IED in Russia with Textile Design Talents

After the successful collaboration between Solstudio Textile Group and IED in the frame of Textile Design Talents 2019, IED graduates Alexandra and Taisiya Makshanovi are invited to participate at the Trend Forum during the Light Industry Week 2019.

Alexandra and Taisiya, founders of the brand 26/11, will share their experience at the master class entitled:

Success Story of a Niche Brand: 26/11
IED – Italian Education vs Russian reality

Moderator: Anna Sitnikova, CEO Solstudio Textile Design

The masterclass will take place on the 20th of March at 13.00 – 14.00.
Moscow, EXPOCENTRE, pavilion 3, Trend Forum.

The following questions will be discussed with the participants:
– What kind of education is needed to create your own brand;
– What is design and how to apply it in a local context;
– Business model and promotion (media, characters, advertising and social networks) in the premium and luxury segment.

Check full details of the event on the official web site of organizers.

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