April 26, 2022
IED participates in Mexico City’s Mercedes Benz Fashion Week
This 2022, Mercedes-Benz Fashion Week Mexico focuses on the future. Through measures in favor of sustainability in the fashion and mobility industry, this year #MBFWMx has a commitment in communication and experience that focuses on key actions to reduce its carbon footprint.
Allied designers and creators will need to have a sustainable or sustainable perspective within their creations, a responsible supply chain and clear information about their materials, design perspectives, as well as clear inspiration.
In this edition, face-to-face catwalks and digital content will be closer than ever. The digital programming opens in parallel with Mercedes-Benz Fashion Week for new fashion experiences in different formats: Catwalk, Fashion Film, Campaign and Making Of.
IED will participate with the IED Barcelona Escola Superior de Disseny end-of-year show with a total of 25 collections filmed in an emblematic setting of the city: Casa Vicens. In the Fashion Film, the students of the Degree in Higher Art Education in Fashion Design and the BA (Hons) in Fashion Design present their end-of-course collections demonstrating, once again, their ability to adapt to new contexts with proposals developed during the last year. Fashioners of the World is part of the iconic Casa Vicens, located in the Gracia neighborhood. First work of the modernist architect Antoni Gaudí, it is an incomparable environment in which IED Barcelona finds a parallelism between architecture and the proposals of recent graduates: experimentation and creativity.
Join the work towards sustainable fashion on the #MBFWMx YouTube channel https://www.youtube.com/c/FashionWeekMexicoCity or learn more about the official fashion platform in Mexico at https://fashionweek.mx/