April 17, 2013
JTI Clean City Lab rewards the designs of the IED Madrid Design
The students of the IED Madrid Design have reasons to celebrate. They have won the international competition JTI Clean City Lab 2013, with the First and Second Award, besides a Special Mention. At the moment the three awarded projects are exhibited at the Triennale di Milano during the Design Fair of Milan.
The objective of the competition was to find solutions for the city and its inhabitants through the design with a clear purpose: to improve the quality of the environment and the coexistence of the smokers and non-smokers in the city, tackling themes of integration, accessibility and urban furniture.
FIRST AWARD/ NOSEAPAGA Project
Jaime Liñán Fajardo (Spain) and Dolores Toboso Picazo (Spain), third year students of Product Design. Their NOSEAPAGA proposal outlines a communication campaign that promotes the visibility of butts in the city: to replace butts for illuminated elements with a similar size, making aware citizens, making visible the “invisible”. If the problem is not seen, it seems that the problem does not exist.
SECOND AWARD/ SPIRA Project
Alexander D’Alessio Verdasco (Venezuela) student of the Undergraduate Degree in Product Design. Spira is an element joined to the lamposts of the city, fitting out, in this way, natural areas for smokers. When it perceives smoke signals, Spira begins to open as a flower to create a space which envelops the smoker and sucks smoke. In this way, smokers and non-smokers are integrated in a same space without causing troubles.
SPECIAL MENTION/ SMOKETIONARY LAB Project
Liliya Galabova (Bulgaria) and Miriam Miguel Cencerrado (Spain), students of the Undergraduate Degree in Product Design. Smoketionary (word coming from the union of “smoke” and “dictionary”) is a small dictionary related to the world of smoke. It contains thirty words which define typologies of smokers, usual practices and places in Madrid where smoking is allowed. To optimize the research of these places, Smokedictionary contains a pull down map and an app for smartphones.
IED España has taken part in the competition JTI Clean City Lab of 2013 through the collaboration of the department of innovation of the IED Barcelona, I+ED, with the students of the IED Madrid Design. The teachers Alberto Marcos, architect, and Horge Pérez, I+ED director, have been in charge of guiding students who took part in the JTI Clean City Lab, international competition of design organized by the company JTI (Japan Tobacco International) in collaboration with Future Concept Lab (Institute of strategic research and consultancy).
INFORMATION ABOUT THE COMPETITION OF JTI CLEAN CITY LAB
4 European Universities
Undergraduate Degree in Product Design
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