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IED Network

November 5, 2021

ORANGE IS THE NEW GREEN, UNITEC HONDURAS

IED Istituto Europeo di Design, partners with UNITEC Honduras’ School of Art & Design for “Orange is the New Green” taking place November 16th 2021.

IED Istituto Europeo di Design, partners with UNITEC Honduras’ School of Art & Design for “Orange is the New Green” taking place November 16th 2021.

Nicola Cerantola, professor, consultant in IED Spain, author and explorer of Design, Entrepreneurship and Circular Economy, developer of the “Ecologing” project and mentor of entrepreneurs redirecting the course of companies through the development of sustainable tools. Nicola will offer a conference titled “The role of design in the transition into a Circular Economy. “

It is an inspiring and fundamentally provocative talk, in which will explore the role of design, innovation, circular economy and technology in the transformation of society and businesses towards models that are more respectful of the environment and of people. Talking about challenges, hard facts and changing cultural patterns. An exciting journey that begins with the history of humanity and its relationship with the environment and the economy and that brings us to the present to better understand the future and try to evolve with it. 

Nicola will talk about disruptive technologies, design inspired by nature, market dynamics that we need to decipher and align with the interests of humanity and the planet to create a new and better society. He’ll analyze the “¿why?” and look for possible solutions and innovative strategies by observing nature around us. Searching for possible “¿how?” to the most challenging questions posed by the future and that force us to be brave and visionary, now more than ever. 

The Covid-19 pandemic requires redefining the coordinates that mark the functioning and development of the economy. Vulnerability and uncertainty lurk and, above all this panorama, it is worth reflecting on the alternatives to face these challenges and implement actions that allow a prompt and effective recovery of the different productive sectors. In this sense, the orange economy and creative industries will be decisive for the post-Covid-19 recovery. This is how “Orange is the New Green,” organized by the School of Art & Design at UNITEC Honduras, arises. Open dialogue in which professionals and academics from communication and advertising, architecture, fashion, gastronomy, graphic design and digital animation will meet.

For more information visit:
https://www.unitec.edu/