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IED Network

December 20, 2019

THE TIME IS NOW! New citizen 1.5

The sustainable fashion project launched by IED with Consorzio Detox and Greenpeace Italia at recent editions of Pitti Uomo enters a second stage that looks at the identity and choices of the contemporary citizen.

The new edition of The time is now! will be presented on 9 January 2020 at Pitti Immagine Uomo 97 in Florence. The project is dedicated to sustainable fashion and ended up with the creation and presentation at Pitti of 5 capsule collections and 5 fashion films. Once again this year, IED, Consorzio Italiano Implementazione Detox – CID and Greenpeace Italia decided to renew their partnership, extending the boundaries of design to different objectives and disciplinary areas.

The first step in the design process will be a special workshop on the 16th and the 17th of January at the IED Firenze campus in a multidisciplinary workspace – a tailoring workshop set up by Gianpiero Urzetta, Wacom, who has made Mobile Studio Pro available to IED students, and Hans Boodt Mannequins – where teams of students from the Fashion Design, Product Design and Communication Design programmes will have the task of interpreting new ways of approaching sustainability, identifying languages, styles and objects that contribute to narrating different worlds.