THE TIME IS NOW!

THE TIME IS NOW!

During Milan Fashion Week from 22 to 28 September, IED, the Italian Detox Implementation Consortium – CID and Greenpeace Italia will present the evolution of the project “The Time Is Now!”, which this year investigates the profile of the “New Citizen 1.5”, a contemporary citizen who is aware of our planet’s state of crisis and of being able to help change course with his or her choices.

A selection of IED Italia students from the Schools of Fashion, Design and Communication worked in synergy to create 7 personas representing the languages and styles of different and contemporary worlds. From these were born 7 capsule collections full of “families” of products designed for the Green Market of Greenpeace, which can guide sustainable behaviour in their future use.

From 22 September it is available on-line, on-demand, the original short film The Time Is Now! New Citizen 1.5″, which describes the challenge faced by IED students during the months of lockdown, and with the presentation of the collection of 7 sustainable capsules for contemporary citizens that was completed thanks to the hard work done remotely by students. For the vision to connect to the site The Time Is Now! New Citizen 1.5