November 13, 2017
Yoroi, a Web Series by IED and Red Bull
10 FILMMAKERS, 9 SOUND DESIGNERS AND 3 INTERACTION DESIGNERS OF IED ROME CREATE AN ORIGINAL WEB SERIES DEDICATED TO 4 GREAT RED BULL ATHLETS.
Istituto Europeo di Design and Red Bull for Yoroi: a project that involved Visual Arts students of IED Roma from the Three-Year courses in Video Design, Sound Design and Interaction Design. A strong and exciting training experience from northern to southern Italy following the test performances of 4 athlets: from the snow of the Alps to the Po Valley, from the Lazio coast to the skies of Friuli Venezia Giulia, a road tour that ended up in 4 videos and a backstage report.
The web series is dedicated to Red Bull stars of snowboarding, kitesurfing, airplane acrobatics and motocross. IED students had also the possibility to use this extraordinary experience for developing their Thesis Project.
The four video published on RedBull.com tell about the athletic performance of Roland Fischnaller, Airton Cozzolino, Luca Bertossio and Giacomo Redondi: they are all linked together under the auspices of Yoroi, the armor that turns the samurai into a hero.