Digital Fashion Illustration - Training Course

Training Courses - Venice

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In a dynamic and constantly evolving market such as the one represented by the fashion sector, the new Training Course in Digital Fashion Illustration trains professionals that can work on multiple areas, in close contact with fashion designers, product offices, pattern makers and marketing offices for the processing of images and illustrations to be used in samples and catalogs, but also for the development of advertising campaigns in fashion magazines, fashion and trend books.

An professional figure increasingly requested by companies and fashion houses in the sector, the Digital Fashion Designer combines "artisan" skills typical of freehand drawing with the use of specific software for the creation of 2D drawings and 3D virtual prototypes, equipped with all the features wearability, fabric yield, textures, transparencies, prints and colors.

  • Start date
    October 2021
  • Duration
    2 years
  • Attendance
  • Language

Who is it for - The Training Course in Digital Fashion Illustration is aimed at those who have developed a specific interest in the fashion sector, with a propensity for design and / or interested in acquiring specific skills related to the use of composition and digital processing, able to combine creativity and production of the garments.

Methodology and structure - Divided into four semesters, for a total duration of 2 years, the training course guides the student in the progressive refinement of the representation techniques applied to the fashion sector, from freehand drawing to the different coloring techniques, from the definition of technical drawings with specific software (Photoshop and Illustrator) for the construction of a real 3D virtual catalog.
With a strongly laboratory approach (80% of the subjects require a practical exercise), the didactic methodology adopted is aimed at entering the professional world and foresees, already in the selection of the teachers involved, a constant comparison with the figures with whom the future Fashion Illustrator will interact and interface (Fashion Designer, Pattern makers, Trend Forecaster, Style Office, etc), so as to better understand the different interactions and professional opportunities offered by the path undertaken. 

On an annual basis and in continuity with the planned courses, students will also have the opportunity to experiment and deepen specific skills through creative workshops and workshops dedicated to photography for fashion and the acquisition of a dedicated technical vocabulary, in Italian and English.

Professional Perspectives - Fashion Illustrator, Digital Fashion Illustrator.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Irene Zenga - Coordinator

Irene Zenga - Coordinator
BA Honors in Fashion Design and Marketing from Central St. Martin College of Arts and Design in London; she has held the position of Product and Operation Manager at various companies operating in the fashion industry, gaining significant experience in the product area. After having curated the Burberry Prorsum line for the Zamasport company Spa and collaborated with the COIN group, Olimpias and Bosideng Italy, she has held the role of Product Development Manager at Benetton since 2018.

Silvia Zaratin

Silvia Zaratin
She is a Fashion Designer graduated at IED Milano. Her work is a continuous experimentation with new techniques including etching, watercolor and digital. After having collaborated with various brands including Yves Saint Laurent, Versace, Furla, First Class Alviero Martini, Gavazzeni, Roger Vivier, she is currently a freelance accessories designer.

Leonardo Marzi

Leonardo Marzi
Graduated in industrial design, he has been collaborating with Benetton,since 2018, at the 012 product office as a graphic designer. He works, at the moment, and has collaborated with clothing companies such as United Colors Of Benetton, Sisley Young, Datch, CAT / Caterpillar, Chicco, Americanino, Les Copains, Gaudì, Think Pink, Dolomite, Ducati. Since 2015 he has chosen to differentiate its activities by designing and launching its own line of made in italy t-shirts. 

Damiano Bricco

Damiano Bricco
Graduated from IED Torino in "Fashion and Textile Design", he has been working with Benetton Group since 2009, first in the knitwear baby, kid and teenager office, subsequently - from 2013 to 2017 - as Senior designer for the Woman Jersey category (t-shirt, sweatshirt and knitwearcut). In 2017 he was responsible for the Benetton Women's clothing and tailoring category and, from 2019, he has been working at the Sisley woman style office where he designs collections in the Woman clothing category and continues to experiment with drawing and illustration techniques, including digital ones.

Federica Rubin

Federica Rubin
She has trained as a model maker. During thirty years of activity, she has followed and managed the whole production chain, from research, to the choice of materials and accessories, from orders, to the development of the model, to the prototype, development of sizes up to the launch of the production, working with numerous brands.. She has registered her own brand TIEMI with which she has designed and developed a line of bags, signed several lines of t-shirts, tracksuits and accessories.