Digital Fashion - Training Course

Training Courses - Venice

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The digital revolution, especially in the past years, has significantly affected the fashion area, highlighting the need to update and reinvent skills and performance in relation to economic sustainability and to the optimization of communication and sales processes.

Starting from this need, the goal of the new Training Course in Digital Fashion is to train young professionals with a strong practical approach in order to support companies in facing the ever changing world of Fashion, at a time when the boundaries between digital and physical are fading and in an area where there are still many small and medium-sized enterprises lacking adequate tools to face the new social, economic and technological scenarios related to online sales and promotions.

  • Start date
    October 2021
  • Duration
    2 years
  • Attendance
    part-time
  • Language
    Italian

Target audience - The Training Course in Digital Fashion is aimed at those who have developed a specific interest in the "Fashion System", i.e. everything that revolves around the most strategic aspect of communication, promotion, distribution and sales, with specific attention dedicated to the digital sphere. 

Methodology and structure - The course is divided into four semesters, for a total duration of 2 years, each with specific objectives. The first year is dedicated to propaedeutics, i.e. the acquisition of basic training, specific cultural references on the evolution of fashion, its recent transformations and sociological implications; the analysis of the production and distribution system, the product and the figures involved; the understanding of the processes underlying the fashion industry; the acquisition of technical skills for the visualisation and correct management of images; the knowledge of the basics of branding, marketing and communication.

During the second year, students acquire awareness and skills in the specific professional areas that they will work in, thanks to courses dedicated to the creation of digital content and the management of eCommerce sites and social media platforms for commercial purposes, reflecting on how to interpret brand communication on the various channels.