Asesoría de Imagen and Personal Shopper | © Estudiante: Marta Lopez

Language

Spanish

Start date

July 2023

Frequency

Part-time

Fruition

On campus

Duration

3 Weeks

A journey through the constantly evolving world of fashion and beauty, how to understand trends and use them for your client's look.

In this Image Consultant and Personal Shopper Summer Course you’ll acquire an in-depth knowledge of fashion culture, learning to analyse the key aspects of your client’s image, using tools to analyse the information you need as a consultant and coach to give sound advice on ergonomics, visagism, colour and psychology.
The 3-week course includes theoretical classes, case studies, workshops, master talks and practical exercises. 

Information to decide

A holistic approach to image styling that answers any questions you might have on strategy, methodology and cultural aspects and projects in an innovative and experimental way. 

 

The course sessions, modules and exercises simulate the
process of a project, and the professional management of the same by an image consultant and personal shopper.

To do this, the course is organised into various sessions: theoretical classes, experimental sessions, practical project development, workshops and the chance to talk to masters of their trade, professionals working with major companies in the sector. 

If you’re a fashion student, interested in the world of consulting and coaching, if you want to become an image consultant and personal shopper, this is the course for you.

Professional stylists, designers, window dressers, people working in advertising or for production companies, professionals in the fields of fashion communication, PR, fashion retail, accessories and beauty shops or window dressers will find the course both interesting and useful.

A global approach to gain practical and experimental experience as a consultant in professional image project management. 

This course puts you in touch with the fashion market, and the Barcelona fashion scene in particular. You’ll participate in workshops, project development and master talks by professionals working in the sector. 

Syllabus

The history of fashion and personal image consultation

Fashion styling, catwalks, brands and designers
Trends

Presentation of the modern image stylist and personal shopper profile
Personal image

Consumer psychology

Styles and archetypes

Coaching and personal image psychology

Visagism

Colour analysis

Materials, fabrics and international sizing

Wardrobe essentials

Fashion brands and shopping management

Etiquette and protocol

Workshop: Setting up an image consulting firm

Workshop: Team coordination

Workshop: Public speaking

Final project: Coaching

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