Start date

September 2024


Full time


On campus


4 Years


240 ECTS

Course Coordination

José Hurtado

Acquire the skills to you need to create products for a variety of sectors and the know-how to design them for a specific user and environment, with the ergonomics, social value, technology and materials required

This 4-year degree gives aspiring product designers the resources they need to fully comprehend and anticipate market requirements to become qualified, versatile and creative professionals, with in-depth knowledge of the technologies, materials and aesthetic-emotional concepts, and the innovation and management skills required to get ahead in the modern product design world.

The core of the program is project-based, giving you hands-on experience designing user experiences and product solutions for a wide variety of fields (lighting, consumer electronics, wearables, packaging, personal accessories, tools and utensils, furniture, household appliances, food, service design, and more). The program includes challenges that become more complex as it progresses, so you’re ready to develop your final project in the fourth year.

You’ll work hand in hand with your lecturers, all professionals in the world of design, and participate in workshops, visits and master classes.

Information to decide

Learn the ins and outs of product design: analyse the market, client and competition, develop and present ideas in viable creative projects, build digital and physical prototypes. 

The IED Kunsthal Bilbao degree model is based on a collaborative strategy, with four principle concepts: learning from those who know, learning by doing, learning on demand, learning from reality.

The program is both theoretical and experience-based, with the emphasis on developing projects, to acquire all the knowledge and skills a professional product designer needs.

It’s a complete learning experience with a distinct humanistic vocation: you’ll acquire not only the technical and artistic know-how you need but also all the necessary skills to start working in the product design world.

If you see new ways of doing things, imagine new services and solutions that could make life easier, this is the program for you. In short, it’s for those who want to take the first steps in their professional career devising, creating and shaping the products we use.

If you love drawing, constructing 3D objects and furniture, using the latest technology, if you stand out from the creative crowd, come up with ideas but wonder how to make them happen, if you find yourself examining your environment and imagining how you could improve it, this BA in Product Design is for you.

The degree covers every stage of product design, adopting a methodological approach that combines theory with practice, actively encouraging your creative talent to let your ideas take shape in the form of digital and physical prototypes. The program is organised to present you with a series of challenges, the difficulty of which increases as you progress with the help of your lecturers, all professionals in the design world.

What’s more, you’ll be studying at a unique school in Bilbao where design has played and continues to play a key role in the urban, economic and social dynamics of the city.


What will you learn?

During most of the first year you’ll work with students specialising in other areas of design to acquire a grounding in design methodology and the skills you need to use plotting and communication tools in a creative design process.
This approach lays the foundations on which you’ll build all your subsequent work as a professional designer, developing projects as the course progresses.
You won’t have to wait long to get your first experience with real projects in the very first year of the course. 

We believe the best way to learn to design is to learn hands-on working on a range of real projects from the start, using all the tools you’ll need as a professional designer. That’s why we start designing from the word “GO”, adapting the tools you use to suit your level and the knowledge you acquire as you make progress.

First Semester

Science Applied to Design
Design Fundamentals /
Method and Process
Second Semester
Design Fundamentals /
Product Projects 0
Computer Tools
used in Product Design
Communication, Methodology,


Artistic Drawing
Representation Systems
The Basics of Colour
Form and Volume
The History of Art 1
Digital Technology
Design Fundamentals / Theory
Materials and Technology 1
Analogue and Digital Sketching

What will you learn?

You’ll be studying fewer subjects with other design students and concentrating on more product-specific subjects. You’ll work on four different types of projects, finding solutions to new challenges in the modern world of design.

You’ll be working on outdoor furniture, small household appliances, tools and utensils, and take a first look at more technological products. 

You’ll gain more and more hands-on experience with tools, and explore 3D development.

First Semester

Photography and Audiovisual Design
Project II / Technical Project
Project III / Ergonomics

Second Semester

Packaging Projects
Project IV / Styling
Project V / Furniture and Home
Year Subjects
Design Management
The History of Product Design
Design Culture
Materials and Technology 2
Computer Tools 2

What will you learn?

You’ll be studying very specific subjects in depth to acquire expert knowledge of tools like 3D design and digital sketching, and you’ll also start using video and animation in your projects.

The syllabus this year features a very high level of design methodology to put any kind of project on the drawing board, and we’ll also look into personal, artisanal design. 
Your projects will include handmade fashion accessories made of materials such as ceramics, wood and fabrics.

First Semester

An Introduction to Animation
Sketching I
Project VI / Lighting
Project VIII / The Urban Environment
Product Design Trends

Second Semester

Contemporary Art and Design
An introduction to UX
Project VII / Services’ Project
Project IX / Interactive Project
Year Subjects
Materials and Technology 3
Computer Tools 3
Product Design Management
Participation in Activities

What will you learn?

During the first semester of your final year you’ll put the finishing touches to methodology, design, expression techniques, rendering tools, video and animation and product presentation, etc.

During the second semester you’ll work on your Final Project, a very personal project with significant social content, making good use of the know-how and skills acquired.

First Semester

Project Portfolio and Communication
Project Design Management
Scenic and Event Design
Virtual Modelling / Animation and Rendering
The Project and Project Documentation
Technology and Design / Digital Fabrication

Elective Courses

Final Project
Work Experience
Work Experience II


José	Hurtado

José Hurtado

Course Coordinator

Lucas Abajo


Alejandro González



Carlos Alonso Pascual


Laxmi Nazabal


Gorka Sánchez


Fermín Hualde


Jaime	De los Ríos | © IED Kunsthal © Pablo Axpe

Jaime De los Ríos


Eduardo Piédrola


Borja Legarda


Marián	Rubio | © IED Kunsthal © Pablo Axpe

Marián Rubio


Tomás Carrascal


Susana Zaldívar


Itsaso Fernández


Ainhoa Garmendia


Adele Orcajada


Sara Roquero


Julian Trotman


Sergio Gómez