Learn how to select and use the best visual communication tools and techniques with our Master's Degree in Graphic Design - Focus on New Media at IED Firenze
What does it mean to be a Graphic Designer in the digital age? Continuous evolution of digital technologies has made Graphic Design an exciting and innovative profession in recent years, covering everything from GIFs, motion graphics, video mapping, all the way to interactive design.
The Master’s Degree in Graphic Design - Focus on New Media at IED Firenze provides advanced professional training, with coursework based on project design methodology, technical/technological skills and constant updating on the latest market demands as a quality mark.
Over your training path, you will gain an in-depth understanding of the whole design process. Upon completion, you will be able to produce successful graphic products for both traditional media and digital platforms.
Training up graphic designers who will create the visual language of the future
The Master’s Degree in Graphic Design - Focus on New Media at IED Firenze provides a cross-cutting learning methodology where theory and technical lessons are integrated with practical exercises, both individually and as a group, with a focus also on hands-on project design workshops.
As part of your coursework, you will study a variety of subjects falling into three main areas: basic knowledge and culture, technical/practical learning, and project design.
Cultural subjects will explore different areas of sociology, communication ethics, design history, communication, as well as project-specific techniques involved in the graphic design process.
Subjects within the technical/practical area will introduce you to the different applications of graphic design: creating content for magazines, brochures, catalogues, advertising campaigns, as well as brand identity, packaging and multimedia products. The attention on New Media provides a focus on the areas of greatest development in the contemporary media market such as video, social media, UI/UX design e interactive design.
Subjects under the project design area will mainly cover strategic-design skills, allowing you to learn how to deal with communication projects across all steps. Your work will be based on real briefs provided by our partner companies, within the typical context of a real-life business environment.
Upon completion of your training, you will submit your Dissertation Project. This will be a great opportunity for you to put into action the knowledge and skills you have acquired along the way, showing everyone that you can be a successful Graphic Designer.
The Master’s Degree in Graphic Design - Focus on New Media at IED Firenze is intended for both students with a background in Graphic Design and professionals with at least two years of experience in the areas of design, management, communications, marketing and public relations.
If you decide to take this programme, you clearly have a strong desire to improve yourself, go beyond your limits and never settle. Choosing this Master's Degree means that you are going to challenge yourself totally, learning from your mistakes. You will learn about theory and techniques to help change how people perceive a product through an image. You will also be responsible for delivering messages and content that can bring about change. Becoming a Graphic Designer means connecting with a practical type of career, where whatever you produce should also be meaningful to your target market.
Eligibility requirements for admission to this Master's Degree include an undergraduate or graduate degree or equivalent qualification in any of the subject areas of planning, graphic design, architecture, design, fine arts or advertising.
The English-language Master’s Degree in Graphic Design - Focus on New Media at IED Firenze is -just like the host city- a training opportunity open to people from very different cultural backgrounds. This approach contributes to providing a great academic and personal experience, where open-mindedness, exchange of views, blending of skills and different visions are widely encouraged, thus helping students grow personally and culturally.
Our multidisciplinary approach is also reflected in teaching methods and the different subject areas covered by this Master's Degree, where we skilfully mix elements from tradition and made in Italy with new forms of expression. This programme has a strong focus on new media as a way for you to learn more about the different tools of visual communication for digital media. You will soon realise that such knowledge will come in handy when doing specific projects as part of your coursework, but most importantly as you move into real professional life.
With this training, you will have the opportunity to work on different kinds of projects, both individually and as a group. You will be managing a whole variety of projects simultaneously, in a perfect simulation of what happens in real working life.
With more than 10 years of experience under its belt, the Master’s Degree in Graphic Design - Focus on New Media at IED Firenze has been training Graphic Designers with extensive experience in visual languages and styles. Upon completion, you will be able to interact with customers from a variety of industries as a result of the multiple skills acquired. You will be able to work as a manager of on-line/off-line communication development and carry out branding and corporate identity projects using different types of content, such as brochures, catalogues, advertising campaigns, packaging, environmental and multimedia graphics.
You will have the opportunity to be employed as a graphic and advertising designer with companies, agencies, studios, web agencies, publishing houses, or also work on a freelance basis to cover such roles as Creative/Art Director, Brand Identity Designer, Layout Artist, and Multimedia Designer. Last but not least, you will also be able to work as a Director of Communication Strategies with companies and also with advertising and public relations agencies.
The Master’s Degree in Graphic Design - Focus on New Media at IED Firenze runs over 11 months of training. It is based on the idea of taking a broader perspective on graphic design, covering such areas as creativity, design, art direction, and communication dynamics. Over your training path, special emphasis will be placed on strategic communication as a way to focus the whole project on the guidelines set by the customer.
Cosimo Lorenzo Pancini
Graphic Design professor
Giulia Ursenna Dorati
19 Scholarships and 5 Classroom Tutor positions available for IED Master Courses
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
10 scholarships to promote the talent of young creatives.
Matteo Guarnaccia, Italian designer, who is IED Barcelona graduate and IED Madrid teacher together with Zhanna EE who is IED Barcelona graduate and is originally from Kazakhstan organize a Cross Cultural Workshop of 15 days in August 2022
The Francesco Morelli Foundation establishes a prize for students graduating in the summer session of the academic year 2021-22.
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
Exhibition open to the public from 6 to 12 June 2022 at the Fuorisalone in the BASE Milano spaces.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
14 design, fashion, visual arts and communication creations are the protagonists of the new Amaze! app release
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
Third IED Barcelona Master Talk 21/22
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
A project focused on the current needs of cities and their citizens, the integration of technology and respect for the environment.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
Manuel Alberto Claro was born in Santiago, Chile. In 1974, he moved to Denmark and since that time he lives in Copenhagen. He graduated as a stills photographer from IED Milano in 1994 and then worked as an assistant photographer in Milan, New York City and Copenhagen before enrolling at the National Film School of Denmark in 1997. He also works on commercials for companies like IKEA, Nokia, and Volkswagen, and on music videos for the likes of FKA Twigs, Paloma Faith, and Rhye. He is an active member of the Danish Society of Cinematographers.