60 IED (480 Horas)
Specialise in the development of sales strategies for products or services. Work with brands as the constantly evolving, dynamic entities they are, in a market that demands continuous innovation.
Send your message to the world. In this Master's Degree in Communication, Marketing and Advertising Management you’ll take an in-depth look at every stage of brand management and the processes that go into planning an advertising campaign: from writing the brief to the final artwork, from establishing the goals and determining the budget to assessing the results.
You’ll study the new market ecosystem and the role played by brands, agencies and consulting firms, along with the methods used in creative and conceptualisation processes to develop successful advertising campaigns.
We’ll take a close look at how the digital age has changed communication, marketing and advertising in recent years, as you develop a professional profile that meets the most demanding requirements of companies operating in the sector.
A master's degree with professionals who have already made their mark and are eager to pass on what they’ve learned working for top companies.
By completing the Master's Degree in Communication, Marketing and Advertising Management at the IED Madrid, you will access an interdisciplinary learning experience that will complement your knowledge and skills, preparing you to be a unique profile in the professional market.
IED Madrid programs are project-based. This means that all the teaching and learning processes that you will deal with evolve around project development.
In addition to the subjects in the master's program, you can choose between two of the five optional strands that make up the IED student's DNA. In these training strands, we look at the tools that make the difference to completing your professional profile.
Finally, and to promote the interdisciplinary context of the programs, at IED we have the collaborative project, CoLAB, in which students from different programs will come together to develop a unique project. With the guidance of leading professionals in the sector, the working groups will look at new disciplines and techniques.
The Master's Degree in Communication, Marketing and Advertising Management is for degree holders, graduates and professionals who want a comprehensive understanding of the phases involved in selling a product or building a brand, from marketing to advertising and communication.
Specialists in some of the phases of the process can fill in the gaps, learning the ins and outs of the other phases involved.
If you want in-depth insight of the field to develop your professional skills and know-how in marketing, strategy, communication, advertising, digital and social networks, this is the program for you.
A hands-on, practice-based master's degree to acquire the skills you need to stand out on a competitive market.
There’s no better way to learn what’s happening in the sector today than from professionals working with top companies, eager to pass on what they’ve learned. You’ll finish the program presenting a project based on a real brief from a prominent marketer as the final thesis for your master's degree.
On completion of this master's degree you’ll have acquired a wealth of skills of undeniable interest for companies on today's market, always on the lookout for a qualified, cutting-edge profile.
The Current Market
Marketing and Innovation
Marketing and Innovation
Marketing: Shopper Marketing
Strategy and Planning
Strategy and Planning: Customer Myths/ Planning Breakdown/Beyond the 4 Ps
Search Engine Strategy
Data Driven Marketing and the Community Manager
Google Analytics, Digital Measurement and Social KPI Metrics Workshop
Workshops: Festival (New Blood Awards)
Workshops: Design Thinking
Workshops: Social Media
Modern Commercial Communication
Communication: A Strategic Communication Plan
Communication: Crisis Management Communication: Prevention, Action and Reaction
Communication: Internal Communication
PR and Events: Experiential Events
Digital and Offline Advertising
Digital Media Creativity
Creativity and Strategy Fundamentals
Case-Study: Creating a New Brand
Final Project Master's Thesis
Human Centric Design (Humanities)
Gender and decolonial studies
A better future (Sustainability)
Eco-design strategy wheel
Energy efficiency and logistics
Technology and Innovation (Maker Culture)
Problem solving techniques
Career accelerator (Enterprise)
An entrepreneurial mindset
Pablo Vizcaíno Alcantud
Rubén Sáez Carrasco
Juan Miguel Díaz
José María Gutiérrez
Marketing and Communication
Digital Strategy and Social Media
Marketing and Communication
Event Design and Management
Fashion Design and Styling, Marketing and Communication
Fashion Design, pathway in Fashion Styling and Communication
Marketing and Communication
Branding and Visual Communication
Graphic Design and Visual Communication, Marketing and Communication, Creative and Art Direction
Design and editing of art books
The IED Barcelona director contributed his expertise in design, business and innovation to help select Biovitae as the winning proposal in the competition devised by the Italian Chamber of Commerce in Barcelona as part of the “Premio Faro del Mediterráneo” [“Mediterranean Lighthouse Award”].
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
The starting signal for a new academic year was fired with the celebration of Welcome Event and Welcome Week.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Fashion Marketing and how important is to know how to communicate a product.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.