Communication, Marketing and Advertising Management | © Proyecto: TokEx. Alumna: Federica Neri



Start date

January 2024




On campus


11 Months


60 IED (480 Horas)



Specialise in the development of sales strategies for products or services. Work with brands as the constantly evolving, dynamic entities they are, in a market that demands continuous innovation.

Send your message to the world. In this Master's Degree in Communication, Marketing and Advertising Management you’ll take an in-depth look at every stage of brand management and the processes that go into planning an advertising campaign: from writing the brief to the final artwork, from establishing the goals and determining the budget to assessing the results.

You’ll study the new market ecosystem and the role played by brands, agencies and consulting firms, along with the methods used in creative and conceptualisation processes to develop successful advertising campaigns.

We’ll take a close look at how the digital age has changed communication, marketing and advertising in recent years, as you develop a professional profile that meets the most demanding requirements of companies operating in the sector.

Information to decide

A master's degree with professionals who have already made their mark and are eager to pass on what they’ve learned working for top companies.

By completing the Master's Degree in Communication, Marketing and Advertising Management at the IED Madrid, you will access an interdisciplinary learning experience that will complement your knowledge and skills, preparing you to be a unique profile in the professional market.

IED Madrid programs are project-based. This means that all the teaching and learning processes that you will deal with evolve around project development.

In addition to the subjects in the master's program, you can choose between two of the five optional strands that make up the IED student's DNA. In these training strands, we look at the tools that make the difference to completing your professional profile.

Finally, and to promote the interdisciplinary context of the programs, at IED we have the collaborative project, CoLAB, in which students from different programs will come together to develop a unique project. With the guidance of leading professionals in the sector, the working groups will look at new disciplines and techniques.

The Master's Degree in Communication, Marketing and Advertising Management is for degree holders, graduates and professionals who want a comprehensive understanding of the phases involved in selling a product or building a brand, from marketing to advertising and communication.

Specialists in some of the phases of the process can fill in the gaps, learning the ins and outs of the other phases involved.

If you want in-depth insight of the field to develop your professional skills and know-how in marketing, strategy, communication, advertising, digital and social networks, this is the program for you.

A hands-on, practice-based master's degree to acquire the skills you need to stand out on a competitive market.

There’s no better way to learn what’s happening in the sector today than from professionals working with top companies, eager to pass on what they’ve learned. You’ll finish the program presenting a project based on a real brief from a prominent marketer as the final thesis for your master's degree.


On completion of this master's degree you’ll have acquired a wealth of skills of undeniable interest for companies on today's market, always on the lookout for a qualified, cutting-edge profile.


The Current Market

Market Research

Culture Branding

Human Centred

Marketing and Innovation

Marketing and Innovation

Marketing: Shopper Marketing

Creative Strategies

Account Management

Strategy and Planning

Strategy and Planning: Customer Myths/ Planning Breakdown/Beyond the 4 Ps

Digital Strategy

Search Engine Strategy

Data Driven Marketing and the Community Manager

Influencer Marketing

Google Analytics, Digital Measurement and Social KPI Metrics Workshop

Workshops: Brand

Workshops: Festival (New Blood Awards)

Workshops: Design Thinking

Workshops: Social Media

Modern Commercial Communication

Communication: A Strategic Communication Plan

Communication: Crisis Management Communication: Prevention, Action and Reaction

Communication: Internal Communication

PR and Events: Experiential Events

Digital and Offline Advertising

Digital Media Creativity

Creativity and Strategy Fundamentals

Case-Study: Creating a New Brand

Applied Creativity



Video Concept

Final Project Master's Thesis

Optional subjects

Human Centric Design (Humanities)

Design anthropology

Gender and decolonial studies

Research methods

A better future (Sustainability)

Eco-design strategy wheel

Environmental impact

Energy efficiency and logistics

Technology and Innovation (Maker Culture)

Interactive products



Forward-Thinking (Strategies)

Disruptive thinking

Problem solving techniques

Behavioural methods

Career accelerator (Enterprise)

An entrepreneurial mindset




Pablo Vizcaíno Alcantud

Pablo Vizcaíno Alcantud


Rubén Sáez Carrasco


Sergio Ituero


Juan Miguel Díaz


José María Gutiérrez