Communication, Marketing and Advertising Management
Use your communication skills to bring a special brand product, service and style to the world.
Madrid
On campus
ESP
Master's Degree
Language
Spanish
Start date
January 2024
Frequency
Evening
Fruition
On campus
Duration
11 Months
Credits
60 IED (480 Horas)
Price
€13,000
Specialise in the development of sales strategies for products or services. Work with brands as the constantly evolving, dynamic entities they are, in a market that demands continuous innovation.
Send your message to the world. In this Master's Degree in Communication, Marketing and Advertising Management you’ll take an in-depth look at every stage of brand management and the processes that go into planning an advertising campaign: from writing the brief to the final artwork, from establishing the goals and determining the budget to assessing the results.
You’ll study the new market ecosystem and the role played by brands, agencies and consulting firms, along with the methods used in creative and conceptualisation processes to develop successful advertising campaigns.
We’ll take a close look at how the digital age has changed communication, marketing and advertising in recent years, as you develop a professional profile that meets the most demanding requirements of companies operating in the sector.
Information to decide
A master's degree with professionals who have already made their mark and are eager to pass on what they’ve learned working for top companies.
By completing the Master's Degree in Communication, Marketing and Advertising Management at the IED Madrid, you will access an interdisciplinary learning experience that will complement your knowledge and skills, preparing you to be a unique profile in the professional market.
IED Madrid programs are project-based. This means that all the teaching and learning processes that you will deal with evolve around project development.
In addition to the subjects in the master's program, you can choose between two of the five optional strands that make up the IED student's DNA. In these training strands, we look at the tools that make the difference to completing your professional profile.
Finally, and to promote the interdisciplinary context of the programs, at IED we have the collaborative project, CoLAB, in which students from different programs will come together to develop a unique project. With the guidance of leading professionals in the sector, the working groups will look at new disciplines and techniques.
The Master's Degree in Communication, Marketing and Advertising Management is for degree holders, graduates and professionals who want a comprehensive understanding of the phases involved in selling a product or building a brand, from marketing to advertising and communication.
Specialists in some of the phases of the process can fill in the gaps, learning the ins and outs of the other phases involved.
If you want in-depth insight of the field to develop your professional skills and know-how in marketing, strategy, communication, advertising, digital and social networks, this is the program for you.
A hands-on, practice-based master's degree to acquire the skills you need to stand out on a competitive market.
There’s no better way to learn what’s happening in the sector today than from professionals working with top companies, eager to pass on what they’ve learned. You’ll finish the program presenting a project based on a real brief from a prominent marketer as the final thesis for your master's degree.
On completion of this master's degree you’ll have acquired a wealth of skills of undeniable interest for companies on today's market, always on the lookout for a qualified, cutting-edge profile.
Syllabus
The Current Market
Market Research
Culture Branding
Human Centred
Marketing and Innovation
Marketing and Innovation
Marketing: Shopper Marketing
Creative Strategies
Account Management
Strategy and Planning
Strategy and Planning: Customer Myths/ Planning Breakdown/Beyond the 4 Ps
Digital Strategy
Search Engine Strategy
Data Driven Marketing and the Community Manager
Influencer Marketing
Google Analytics, Digital Measurement and Social KPI Metrics Workshop
Workshops: Brand
Workshops: Festival (New Blood Awards)
Workshops: Design Thinking
Workshops: Social Media
Modern Commercial Communication
Communication: A Strategic Communication Plan
Communication: Crisis Management Communication: Prevention, Action and Reaction
Communication: Internal Communication
PR and Events: Experiential Events
Digital and Offline Advertising
Digital Media Creativity
Creativity and Strategy Fundamentals
Case-Study: Creating a New Brand
Applied Creativity
Storytelling
Production
Video Concept
Final Project Master's Thesis
Optional subjects
Human Centric Design (Humanities)
Design anthropology
Gender and decolonial studies
Research methods
A better future (Sustainability)
Eco-design strategy wheel
Environmental impact
Energy efficiency and logistics
Technology and Innovation (Maker Culture)
Interactive products
Biomaterials
UX
Forward-Thinking (Strategies)
Disruptive thinking
Problem solving techniques
Behavioural methods
Career accelerator (Enterprise)
An entrepreneurial mindset
Start-up
Leadership
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