Language

English

Start date

April 2023

Frequency

Evening

Fruition

On campus

Duration

3 Months

Credits

20

Acquire the negotiating, leadership and management tools and skills you need to guarantee efficiency and profitability in a fashion company’s purchasing processes.

This Postgraduate Course in Fashion Buying gives up-and-coming professional fashion buyers global insight into the fashion industry, with a focus on strategic planning, purchasing, merchandising and product management.
 
In this course with an international and contemporary outlook and a strong forecasting component, you’ll learn the theory and technique behind making a good purchase selection that satisfies both users’ needs and corporate objectives, and decision-making in tune with the reality of the market. 
 
You'll get the specific tools you need to adopt criteria based on efficiency and profitability, acquiring a skillset of negotiating, leadership and management expertise. You’ll learn to manage points of sale and online sales’ platforms, presenting and coordinating the planning required for the production process.
 
And you’ll be studying at a truly innovative school, one that continues to set the standard, learning from working professionals, masters of their trade, visiting companies in the sector to learn first-hand what it’s like to work as a professional fashion buyer.

Information to decide

A specialisation in the field of fashion with a focus on purchasing processes that satisfy both users’ needs and corporate business objectives. 

In this course you’ll acquire knowledge on product management (from luxury to retail accessories and jewellery, design, licensing, purchasing and purchasing management), commercial management (advertising, e-commerce and points of sale) and fashion business (strategy and expansion, finance, sustainability and fashion culture).
 
You’ll finish the course by developing a final project to put the knowledge you’ve acquired into practice: starting with business analysis, you’ll study and present a purchase proposal for a fashion company.

This is a course for people interested in acquiring comprehensive knowledge of the fashion industry, with an emphasis on the product, purchasing and merchandising.
 
Ideal for those who want to learn the ins and outs of fashion buying or diversify their professional options in the sector.

Fashion designers
Retail specialists
Graduates in Business Administration, International Business, etc. 
Marketing
 
Professional opportunities: Product manager, brand manager, distribution manager, buyer, merchandiser, retail manager, trade marketing, key account manager, consultant.

If you’re looking for a course specialised in the development, management and distribution of the fashion product, this course leaves no stone unturned.
 
Other aspects worthy of note include the staff of lecturers made up of professionals working for prestigious brands in the fashion sector, the chance to build a solid contact network, and work in a proactive team in a creative, multidisciplinary environment.
 
All this in the city of Madrid, the European showcase of the fashion industry, and a hotbed of business innovation.

Syllabus

PRODUCT MANAGEMENT

Fashion Product Segmentation (luxury, retail, accessories) 
Purchasing 
Purchasing Management 
Design
Licensing



COMMERCIAL MANAGEMENT

Advertising
E-commerce
The Point of Sale



FASHION BUSINESS

Strategy and Expansion
Finance
Sustainability 
Fashion Culture



FINAL PROJECT

Business analysis, the study and presentation of a purchase proposal for a fashion company.

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