News

Breaking the mould: the new creative project by Ginori 1735 and IED Firenze

Date

09 January 2024

A creative culinary symposium in the winter garden of the GINORI 1735 boutique in Florence surrounded by four powerful and surprising settings for the occasion

Creativity. Dialogue. Change. These three key words describe 'Breaking the Mould', the new project born from the collaboration between GINORI 1735 and IED Firenze.

Breaking the Mould in order to reach farther, with a careful, contemporary and constructive analysis of today’s world. On January 10th influential players in the world of design, fashion and publishing will share their thoughts on the future of education, fashion and artificial intelligence, in a creative culinary symposium to be held inside GINORI 1735's boutique in Florence.

The conversation will take place surrounded by the creativity of the students of IED Firenze Undergraduate courses in Interior Design and Interior and Furniture Design who have designed four powerful and surprising settings for the occasion. Four tables for four days - one a day - from January 9th to 12th, for all the guests and clients of the GINORI 1735 boutique.

During Pitti Immagine Uomo 105, Breaking the Mould will describe the strong link between the world of education and luxury brands to all lovers of creativity in all its forms of expression.

Click here for more details.

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