Communication Plan for Brava Fabrics
IED Barcelona - Students: Marta Marín and Milagros Muñoz
Academic year
2023
The project proposes a communication plan for the firm Brava Fabrics, whose main objective is to define the brand’s lifestyle and transmit it through a range of channels, both physical and online.
To this end, the students have designed Brava Market, a market for fashion, gastronomy, and recreational spaces sponsored by the brand itself in order to present the new spring/summer collection to the general public.
This action aims to increase the awareness, engagement and visibility of Brava Fabrics on social media, as well as to boost traffic, both in the physical shop and via e-commerce, and to build up its database.
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