Academic year

2022

A design that uses materials providing a blurred effect to represent the increasing absence of boundaries between the digital and the real worlds

“Virtuality vs. Reality” is the result of a reflection on the impact that digitalisation is having on our lives, especially on the younger generations, for whom the boundaries between the digital and the real are increasingly blurred.

Using the question “Is everything we see/hear on the screen real?” as a starting point, the student proposes to create a new store concept for Bershka that embodies the struggle between these two worlds. To do this, she uses materials that provide a blurred effect.