Interior Design for Commercial Spaces

Credits: 60 | Start date: January 2013 | Duration: 500 hours | Language: English

The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space.
The aim is to combine theoretical concepts and construction, quotation, and interpretation materials, with the understanding that the practice of design exists in relation to current society, to the present. Therefore, applying a historical perspective to design, analysing the current situation, and referring to the history of the place will therefore be important issues to consider.
The Master uses Barcelona as its working ground, and so deals with the commercial space associated with a territory where the street is the protagonist.
Due to the geographical characteristics of our city, and good weather, much use is made of public spaces. The streets and squares are the open spaces that oxygenate the urban fabric; and, within this area of high-density housing, they provide necessary ‘living rooms’ for citizens.

Description
Teachings
Teachers

GENERAL OBJECTIVE OF THE COURSE
The aim is for students to have closer contact with the professional world and to acquire the necessary tools to tackle the heterogeneity and diversity of programmes and places encompassed within the field of interior design.
The end result is not an objective in itself, but a vehicle for providing the student with the knowledge and tools necessary to handle any type of multidisciplinary project in the future. Participants will have to develop the ability to plan and understand the stages of the work process, by alternating both aspects.
The course is centred predominantly on research, learning a methodology, and project process.The course also draws on the students’ diverse backgrounds in order to further enhance the group’s knowledge.

METHODOLOGYThrough work carried out during the Master, we will address the issue of commercial space not as an abstract construction, but as a commentary on reality. We will develop projects that are highly realistic and form part of the debate on the regeneration and design of the city. The projects will be supported by lectures and data provided by the City Council’s Department of Architecture. The teaching methodology proposes projects that define the place in three ways:1_ The physical space in which they are carried out.2_ The “present” in relation to its historical situation.3_ The social reality and therefore issues that concern citizens.At the end of each stage, the student will present their work thoroughly, including the different disciplinary knowledge they have acquired.The aim of the seminars and workshops is to reinforce the theoretical approach to subjects that make up the content of the project and provide the backbone of the work process.

STUDENT ENTRY PROFILE
All students admitted must have a qualification in one of the following areas: Architecture, Engineering, Interior Design, Product Design, Graphic Design, Visual Arts, Landscaping, Social Sciences.During the project process, the Master promotes group work as a learning methodology: two or more students, with different experiences, who are able to manage the proposals will be better prepared for the reality of professional practice, and it also makes the course more realistic.
For this reason, the Master course values the fact that students have different qualifications, as this enhances the interdisciplinary peculiarity of the projects.

PROFESSIONAL CAREERS
The Master students will have acquired sufficient knowledge for them to be able to integrate different disciplines from the design world into their projects:
_Architecture: the project method starts with a physical and historical analysis of the place.
_Interior design: understood as a continuation, an extension of the exterior space; avoiding “fancy solutions”, and seeking spaces with atmosphere and imbued with their own particular character.
_Product design: the ability to use detail or an object as a project matrix, whether for its modular, geometric or fractal capacity.
_Graphic design: the Master addresses the concept of “brand”; each project is associated with a user’s creation, which results in a corporate brand, the packaging, and other visual elements.

COORDINADORES
The coordinators of the Master support the choice of the teaching team, all of them professionals with extensive experience, and associated with prestigious institutions and organisations in their fields of expertise.We have the participation of prominent international professors and speakers, who will explain to students the different approaches to designing contemporary interior spaces.

Josep Ferrando
Architect. Combines design and construction with his teaching activities.Since 1998 he has taught classes and lectures in different universities in Europe, America and Asia. His work has been exhibited in several countries including the United States, Switzerland, Sweden, Norway, and Portugal.

Elena Rocchi
Architect, professor, and artist.She has given classes and lectures in various universities and institutions. From 1995 to 2008, she was senior architect and director at Miralles Tagliabue Architects. Actually she runs her own studio in Barcelona, “RE:”.

Teaching hours: 500
Training credits^*: 60
^* The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master programme has adopted a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

ScheduleClasses
Starting: January 14^th, 2013
Completion of Classes: July 26^th, 2013
January 14^th: Official Inauguration and Course presentation made by the coordinator
January 15^th: Classes Starting
July 18^th: Completion of ClassesFrom
July 19^th to July 25^th: Final projects presentation
July 26^th: Graduation Ceremony

Timetable:Monday to Friday, from 6:30 to 10:30 PM

Cost
Total Cost: 12.900 €
Enrolment Fee: 3.900 €
Tuition Fee: 9.000 €

Construction Theory
Constructional problem solving. Standard solutions/non-standard solutions. Mass production/custom production. Static interiors/space in motion. Construction parameters. Teacher: Mette Bak Andersen
Construction Practice
‘On-site’: Project materialization. Construction & Installations. Materials. Building regulations. Illumination.Theory & Practice. Project construction detail development Teacher: Massimo
Creative Coaching
Personal ‘coaching’ sessions dedicated to helping the student to widen his vision of his professional reality, allowing him to observe that reality from a variety of viewpoints, widening his capacity to respond, developing new strategies and new forms of communication and behaviour Teacher: Natalia Mellado
Design Management
Design in industry, education services & leisure. Role of design manager. Design & Innovation. Design strategy. Corporate communication. Professional practice. Teacher: Marc Guitart
Eco-design
A holistic approach to eco-design will be outlined, aimed at producing low-energy sustainable construction with a minimal environmental footprint. Site-responsive, bio-climatic design.Passive and active solar. Thermal mass and lightweight structures.Sustainable materials. Life-cycle. Recycled materials. Eco-installations.The wider eco-context. Teacher: Petz Scholtus
Graphic Projects Studio
Teacher: Marc Guitart
Info. Technology
Graphic programmes: Photoshop, Freehand, Illustrator. CAD: Autocad, 3D Studio Max Teacher: Henry Lentz
Project Management
Project examples. Project Planning. Calendars, Budgets. Control procedures. Human resources and team management. Time management. Negotiation and financial management. Teacher: Igor Peraza
Project Studio
The studio sessions will focus on developing an understanding of the culture of the market economy, through a unique major project, covering a broad spectrum of commercial activity. The project in question is the redesign of a commercial ‘mall’ in central Barcelona. The mall is located in one of the most expensive retail sites in Spain, ensuring that the surroundings are constantly thronged with eager shoppers, but nevertheless, it remains ubiquitously empty of shoppers.The project requires strategic reassessment and ‘re-positioning’, in the initial phases, before proceeding to the design of a series of spaces within the mall that relate to differing market segments: Visual Merchandising, Fashion and Food. Teacher: Josep Ferrando
Project Studio 2
The studio sessions will focus on developing an understanding of the culture of the market economy, through a unique major project, covering a broad spectrum of commercial activity. The project in question is the redesign of a commercial ‘mall’ in central Barcelona. The mall is located in one of the most expensive retail sites in Spain, ensuring that the surroundings are constantly thronged with eager shoppers, but nevertheless, it remains ubiquitously empty of shoppers.The project requires strategic reassessment and ‘re-positioning’, in the initial phases, before proceeding to the design of a series of spaces within the mall that relate to differing market segments: Visual Merchandising, Fashion and Food. Teacher: Niall O’Flynn
Public Speaking
Workshop-like classes to create awareness of requirements of public speaking, including video-feedback Teacher: Edouardo Fano
Software Management
Software organization within the office. Software integration. Work-sharing. Teacher: Alessandro Scarnato
Team Management
Structure of the office. Work organitzation. Interaction with external professionals. Teacher: Alessandro Scarnato
Workshops Public Play
What does it take to generate good, meaningful play? How do you get people to participate? Why would they want to? In this workshop, we will survey environmental factors of the retail environment and use the information gathered to create strategies for play. Children become active players and authors in the retail environment. Teacher: Kelsey Snook
Workshops Service Design
Services and spaces are intimately linked yet too often they are not considered in conjunction with one another during design development, which leads to lost opportunities. We will investigate this relationship and use some service design methodologies and tools to link the two together to expose new potential for creating more compelling experiences. We will gain rapid awareness of services through direct observation and analysis of some local offerings and their characteristics and then use visualization techniques to represent them. Through an exploration of opportunities based on our first hand observations we will develop and present new opportunity spaces. Teacher: Cale Thompson Ryder
Workshops Interface Design
What does it take to generate good, meaningful play? How do you get people to participate? Why would they want to? In this workshop, we will survey environmental factors of the retail environment and use the information gathered to create strategies for play. Children become active players and authors in the retail environment.

Alessandro Scarnato