Fashion Communication and Styling

Master - Milan

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The Master in Fashion Communication and Styling forms key figures in the fashion sector. Communicating the contents of fashion is a complex task, which requires a reactive approach and the application of strategic measures in a changeable and unstable market. It must then be considered the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to be presented in the collection. The Stylist is a real fashion reporter, the link between the fashion manufacturer and consumers and readers of fashion magazines.

Career opportunities:

Managers of the fashion communication can work as a Fashion Communication Manager, Image Consultants, Fashion Stylist, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web and TV) and design offices of Italian and international fashion houses.

  • Credits
    60
  • Start date
    January 2017
  • Duration
    1 Year
  • Attendance
    full-time
  • Language
    English

Entry requirements:

Applicants, both Italians and foreigners, considering the Master in Fashion Communication and Styling will have a good first degree in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.

Structure and methodology:

The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.

The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.

After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.

The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).

Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.

The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.

  • Common Subjects

    • Fashion Communication

      Developing some communication skills. Improving analytical and critical skills, towards the building up of a communication strategy. Getting more familiar with some working dynamics via case histories.

    • Fashion Culture

      Objective of the course is to analyze fashion as a historic and cultural phenomenon, from the growth of the stylistic codes of the end of 20th century to the development of the so called style avant-gardes of the 21st century, emerging figures and rising fashion weeks, the editorial and web scenario, as part of the new representation of the Fashion World.

    • Graphic Design

      Aim of the course is to learn how to use Adobe Photoshop software program, in order to be able to manipulate, enhance, and transform images files. The knowledge and use of this software program can be significantly useful during projects presentations, for it helps students being more effective in the visual transmission of their ideas.

    • Fashion Economics

      Goal of the course is to make students understand the value creation process in the fashion system. The course will put emphasis on the hybrid nature of the fashion business between manufacturing and cultural industry and on role of interactions and linkages within the fashion system among competences, activities and companies.

    • History Of Fashion Photography

      The greatest fashion photographers and their impact on aesthetic ideals. Their techniques and style of composition, influences and connections with the art world. Technical analysis of the main photographers’ styles.

    • Publishing Companies

      The main objective of this course is to make students know the history of Fashion Publishing Companies from printed paper to web magazines the understand the structure of a fashion magazine, the differences in contents, graphics, target among fashion magazines though the analysis of the main European and Ameri- can Publishing Companies.

    • Fashion & The Movie

      How movies inspire the designers’ and brands style and how fashion influences the big screen.

    • Fashion Web Communication

      Analysis and use of Internet as a business and communication tool: from Business-to-Business and Business- to-Consumer activities to viral marketing.

    • Writing On Fashion

      Fashion Journalism: how to write an article on style and fashion, its characteristics and details. Part of the course will allow students to experiment practical composing.

    • Photo Set

      How to move on a photo set. Basic photographic and lighting techniques as important tools to express and communicate and to relate to photographers and other fashion professio- nals during editorials and adv campaigns shooting.

    • Styling & Shooting Still Life

      How to compose a still life photo. Which objects are more photogenic. Different styles of still-life. And working with a photographer.

    • Styling & Shooting Menswear

      How to build a men’s fashion photo-shooting. How to find a fashion idea. How to choose the garments and prepare a male outfit. A photo-shooting practical lab.

    • Styling & Shooting Womenswear

      How to build a women’s fashion photo-shooting. How to find a fashion idea. How to choose the garments and prepare a female outfit. A photo-shooting practical lab.

    • Press Office

      Analysis of the various working methodologies and the different roles in a press office. Actions and goals in a public relations office. What they are for and how they work. Press offi ce and fashion parades. Working projects and functions in connection with the different sectors in the fashion business: haute couture, prét-à-porter, streetwear, young fashion; intensive, selective and exclusive distribution.

    • Thesis Project

      The thesis project represents the apogee in didactic terms of this educational stance,due to the implication of a real client in the process and the possibility of realization,giving the student a ‘cutting-edge’ in the jobs market upon graduation. While theproject is developed in response to a real brief, the student is nonetheless encouraged to undertake the conceptualization and development process with liberty, not necessarily being bound by the mundane restrictions of the client, looking to a solution that solves tomorrow’s problems, not just today’s.

  • New column

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Sara Maino - Coordinator

Sara Maino - Coordinator
After studying at the “International School of Milan”, at age 19 she has the opportunity to do an internship at Vogue Italy. Subsequently she works as assistant first, then editor, getting the chance to work with the greatest photographers. Today she is Senior Fashion Editor of Vogue Italia. She’s also in charge of Vogue Talents, travelling throughout the year in search of new talents.

Tommaso Basilio

Tommaso Basilio
Free-lance journalist, he has worked as fashion editor for several CondéNast mastheads, such as Myster, Per Lui and L’Uomo Vogue. He has collaborated as vice editor in chief at Costume, bimonthly magazine. He’s also been Art Director and Communication Manager at Romeo Gigli, as well as Communications and Press Office Manager for Malo. Currently he’s collaborating as stylist and writer for Class Editori, RCS Media Group and Italic, and he is also involved in copywriting and photography activities.

Leila Cerullo

Leila Cerullo
She has developed over twenty years of experience in the fashion field, working in the press office of some of the most important fashion companies/brands such as Emporio Armani, Valentino, and as Head of PR and Press Office Italy&World for Vivienne Westwood in London and Fornari Group and Fashion Box Group back in Milan. She has also been Senior Account Director at one of the most relevant pr agency in Milan, Karla Otto.

Stefano Guerrini

Stefano Guerrini
In 1995 he started writing on various fashion magazines, in particular on Donna monthly magazine, L’Uomo Vogue, MF Fashion and also on website of GQ Italia magazine. He has then become fashion director of the bilingual quarterly magazine Label. In 2005 he has started collaborating as fashion journalist for Made 05 free-press magazine, then renamed MadeWithStyle, and from November 2010 he’s become its fashion editor. He also collaborates with EFF, bellomag.com, labelmag.com e manchic.com. and in 2010 he has founded his own blog webelieveinstyle.com

Elena Muserra De Luca

Elena Muserra De Luca
She has worked for the main Italian and international Fashion Brands, among which: Dolce&Gabbana, Studio Moschino, Mariella Burani Fashion Group, Pinko. Currently, she is head of Fashion, Sportswear and Accessories Dept at Connexia.