Fashion Communication and Styling

Master - Milan

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Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. The Master in Fashion Communication and Styling forms key figures in the fashion who deal with the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection. The Stylist is a real fashion reporter, the link amongst the fashion manufacturer, consumers and readers of fashion magazines.

Career opportunities - Students can work as Fashion Communication Managers, Image Consultants, Fashion Stylists, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web and TV) and design offices of Italian and international fashion houses.

  • Start date
    January 2018
  • Duration
    1 Year
  • Attendance
    full-time
  • Language
    English

Target – The Master is addressed to those applicants, both Italians and foreigners, who have a good first level degree in Fashion, Communication and Marketing, as well as to young professionals with at least two years of experience in the field.

Methodology and structure - The focus of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.
The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.
After an initial study of the fashion industry from a historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure and the activities of a press office, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity, up to the publishing world and events.

Part of the course is then dedicated to the activities of the stylist from a practical point of view: from the structure of a photographic set to the iconographic research.

The Master ends in the Final Project’s presentation, aimed at checking the skills acquired.

  • Syllabus

    • Fashion Communication

      The course uses case histories in order to develop communication skills through improving analytical and critical skills, towards the building up of a communication strategy.

    • Fashion Culture

      Objective of the course is to analyze fashion as a historic and cultural phenomenon, from the growth of the stylistic codes of the end of 20th century to the development of the so-called avant-gardes style of the 21st century. It also deals with the emerging figures and fashion weeks, the editorial and web scenario, as part of the new representation of the fashion world.

    • History Of Fashion Photography

      The course deals with the greatest fashion photographers and their impact on aesthetic ideals, their techniques and style of composition, influences and connections with the art world.

    • Publishing Companies

      The main objectives of this course are to make students know the history of fashion publishing companies from printed paper to web magazines and to understand the structure of a fashion magazine, the differences in contents, graphics and target among fashion magazines though the analysis of the main European and American publishing companies.

    • Fashion Web Communication

      Analysis and use of Internet as a business and communication tool: from Business-to-Business and Business- to-Consumer activities to viral marketing.

    • Writing On Fashion

      Fashion Journalism: how to write an article on style and fashion, its characteristics and details. Part of the course will allow students to experiment practical composing.

    • Photo Set

      How to act on a photo set: basic photographic and lighting techniques as important tools to express and communicate during editorials and adv campaigns.

    • Styling & Shooting Still Life

      How to compose a still life photo / Which objects are more photogenic / Different styles of still-life / Working with a photographer.

    • Styling & Shooting Menswear

      How to build a men’s fashion photo-shooting / How to find a fashion idea / How to choose the garments and prepare a male outfit / A photo-shooting practical lab.

    • Styling & Shooting Womenswear

      How to build a women’s fashion photo-shooting / How to find a fashion idea / How to choose the garments and prepare a female outfit / A photo-shooting practical lab.

    • Press Office

      Analysis of the various working methodologies and the different roles in a press office / Actions and goals in a public relations office / What they are for and how they work / Press office and fashion parades / Working projects and functions in connection with the different sectors in the fashion business: haute couture, prét-à-porter, streetwear, young fashion / Intensive, selective and exclusive distribution.

    • Events and PR

      Events and Fashion: tools for increasing a brand’s visibility and popularity experimenting new methodologies for the concept creation and the design.

    • Final Project

      The Final Project is developed in response to a client’s real brief and involves the student’s conceptualization skills and creativity; the objective is to look for a solution that solves tomorrow’s problems, not just today’s.

    • Methodology of Project Development

      The course explains how to manage an iconographic research in order to develop a visual project, its layout and mood boards. More specifically practise involve the use of fashion research through visual contents and images.

    • Graphic Lab

      The course teaches how to use Adobe Photoshop and InDesign software programmes, in order to be able to manipulate, enhance, and transform images and to choose the most suitable graphic layout. These software programmes help students being more effective in the visual transmission of their ideas.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Sara Maino - Course coordinator

Sara Maino - Course coordinator
After studying at the “International School of Milan”, at age 19 she had the opportunity to do an internship at Vogue Italy. Subsequently she worked as Assistant first, then Editor, getting the chance to work with the greatest photographers. Today she is Senior Fashion Editor of Vogue Italia. She’s also in charge of Vogue Talents, travelling throughout the year in search of new talents.

Tommaso Basilio

Tommaso Basilio
Is a Professional Journalist since 1987. He started his career as Editor-in-Chief of Uomo Vogue, continuing a collaboration for the magazines Per Lui and Myster. He later became Image Director of Romeo Gigli, and Press office and Communication Manager for Malò. Today he writes for Class, D La Repubblica delle Donne, and Style. Additionally he is Art Director and Stylist for fashion advertisements and fashion and design events. He is an established Professor of History of Photography in IED Moda.

Stefano Guerrini

Stefano Guerrini
He started his career writing on various fashion magazines, in particular on Donna monthly magazine, L’Uomo Vogue, MF Fashion and also on website of GQ Italia Magazine. He has then become Fashion Director of the bilingual quarterly magazine Label. In 2005 he has started collaborating as Fashion Journalist for Made 05 free-press magazine, then renamed MadeWithStyle, and from November 2010 he’s become its Fashion Editor. He also collaborates with EFF, bellomag.com, labelmag.com e manchic.com and in 2010 he has founded his own blog.

Elena Muserra De Luca

Elena Muserra De Luca
She has worked in the fashion world since the beginning of her career. Started from the styling office she moved in the communication environment working for Karla Otto. In 2006 she joined the Mariella Burani Fashion Group as Press Office Manager. After 3 years she went to Pinko as Head of International PR. Currently she is Senior Partner at Connexia for the Fashion Area.

Barbara Meneghel

Barbara Meneghel
Art Critic, Curator and Producer based in Milan. She has been an editor at Flash Art magazine, for which she still writes as a Contributor. At the beginning of 2011, she worked at the e-flux editorial office in NYC, and in 2012 she collaborated with Kaleidoscope magazine as a Project Manager for Roma Contemporary Art Fair. Between 2013 and 2015, she has been a member of the international artistic collective Lucie Fontaine, for which she curated the Italian program in Milan. 

Chiara Bardelli Nonino

Chiara Bardelli Nonino
Photo Editor at Vogue Italia. She also writes and coordinates photography projects for Vogue.it and Instagram for Vogue Italia and has co-edited with Alessia Glaviano a number of exhibitions including The Female Gaze for Photo Vogue Festival. She is regularly contributing to editing and publishing independent exhibition projects.

Francesca Ballini

Francesca Ballini
She worked as Director of Communications worldwide at Sergio Rossi, Piazza Sempione and Etro. She is currently in fashion, design, art, culture, and lifestyle Consultant. Through different forms of contemporary relational art contemplates and creates new ways for strategic communications.

Valentina Bocciardi

Valentina Bocciardi
She collaborates with Vogue and other international publication, such as Purple and W Magazine and she works as Consultant for stylists such as Trussardi, Cavalli, Etro, and Luisa Beccaria. She collaborated with L'Uomo Vogue and took part to campaigns for several important clients, among which Bulgari, Moncler, Cerruti, Tod's, Coca-Cola, Fratelli Rossetti, and Piquadro.

Silvia Casaluci

Silvia Casaluci
Recruitment expert in the field of luxury, she worked as Senior Associate at Kilpatrick and she has been Human Resources Director at Lindt & Sprungli Italy. She is currently Search Director at Stones International and International Head Hunter & HR Advisor at Luxury & Fashion.

Paolo Consaga

Paolo Consaga
After his Photography Graduation in Milano and a Bachelor of Fine Arts in Vancouver (Canada), he started a collaboration at Istituto Europeo di Design as Fashion Photographer in 2008 and as Professor in 2010. He has been working beside fashion photographers since 2007 for look-books and magazines. From 2008 to 2010 his work also focused on private portraits for public figures and music bands. In 2009 he was part of the communication team for the ZonaTortona event held during the Salone del Mobile in Milano. He works as accredited Photographer for ICML Conference in Lugano (Switzerland), IF Innovation Festival in Milano and several musical and dancing performances in Bari. He also holds a Level I certification for Final Cut Pro 7.

Beniamino Marini

Beniamino Marini
He is Worldwide Social Media and Editorial Content Manager at Gucci. In the past, he worked as Professional Journalist at Vogue Italia and as Digital Communication and Marketing Manager at Missoni.

Antonio Moscogiuri Di Noi

Antonio Moscogiuri Di Noi
Antonio Moscogiuri is a freelance Journalist and expert in communication and history of costumes. He currently collaborates with Vogue Italia, Elle Italia, and the newspaper Il Giornale. In December 2014, he founded his own publishing house, the CAP Editions, and launched an editorial project that speaks about Eros, Art and Fashion: c.a.p. 74024.

Guia Rossi

Guia Rossi
Independent Newspapers Professional, she worked as Fashion Editor at Mondadori publishing group and she collaborated with many fashion magazines as freelance Fashion and Lifestyle Editor.

Giulia Smith

Giulia Smith
She is an expert of every aspect concerning communication and organisation of events in the fashion field, in particular fashion shows. She is currently working with some of the most prestigious communication and event agencies, such as Maximilian Linz Press and PR and Studio Luisa Bertoldo. She worked with Vanity Fair Spain and she is Consultant for several brands at international level. She worked at Bottega Veneta and she has been Head of PR and Communication Manager at Vivienne Westwood.