Applicants, both Italians and foreigners, considering the Master in Fashion Communication and Styling will have a good first degree in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.
Structure and methodology:
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.
The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.
The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.
After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.
The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).
Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.
The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.