Brand Management and Communication

Start date: April 2013 | Duration: 12 months - Full-time | Language: English

 
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Being always an attentive observer of the market “needs” and the challenges posed by international competition, IED Management Lab Milan presents the new edition of the Master in Brand Management and Communication, a program addressed to shape a new cross-disciplinary professional with considerable integrated expertise, able to organize and manage increasingly complex communication projects.

The participants of the Master in Brand Management and Communication will explore the various contexts related to brand production and brand strategic communication through the analysis of the skills the different roles require: Brand Manager, Account Planner, Strategic Planner, Media Research Planner, Copywriter and Art director.

Target
Students who graduated in arts, social, economic and scientific faculties; students with a Diploma in creative areas both in italian and in foreign project schools; and all the professionals having at least two years of experience in this field.

During the Master in Brand Management and Communication, the economic and cultural scenarios of the contemporary reality will be analyzed by focusing on the communication strategic aspects, on the marketing tools and on the advertising processes.

The Master in Brand Management and Communication will provide students with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign.

One year of high quality teaching supported by a strong and shared passion for work.

Training activities alternate classes in assigned classrooms with workshops, visits to companies, meetings with protagonists and well known professionals of the industry. The interaction with private companies and agencies from the industry is an integral part of workshop activities, which are carried out in accordance with specific briefs arranged with companies and develop in close cooperation with them, like in a management game. During the development of projects, students will be assisted and supported by the teaching staff.

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