Italian excellence in design and in noble craftsmanship will require more and more entrepreneurs and managers with a proactive stance towards local production
IED Management and Communication is the first IED platform dedicated to training in the management of creativity in business processes.
It proposes an alternative model to the traditional schools of economics, commercial studies and communication, concentrating mainly on the needs of creativity and artistic sensibilities which Italy is so famous for throughout the world.IED Management and Communication area proposes management training in which “design thinking” is the prevalent theme.
This creative approach, typical in the world of design, conditions the management and financial aspects of all businesses and which are a natural part of any business study experience.
The objective of the school is to train a manager who will be capable of promoting and managing, as a part of the management team in a creative or more traditional company, the development process of new products and services, taking a leading strategic role.
In this sense, this path of study represents an evolution in the traditional figure of a design manager, which aims to broaden his competence in terms of strategy, services, management and marketing.
All of the courses offered by the IED Management and Communication area are strongly attuned to the themes of sustainable development, both from an environmental as well as a social point of view: the courses are designed with the theme of sustainability present in every aspect of the educational process, so that aside from having in common just the principles of what is right and necessary, it actually constitutes an integral part of the total identity of the IED Management and Communication Area.
It was along this line of research that Humberto Navarro, graduate of the Master of Product Design Labs, 2013, founded the Studio UNAMO, where he has had great success with the design of projects devised initially for the master’s course.
Ten among the students of the Masters in Brand Management and Communication and Design have been chosen to challenge in a project whose theme is about the creation of a new merchandising product for Ceres, linked to the Italian market.
SKY, the notorious private broadcasting service, becomes the official partner of the Master in Event Management at IED Milan, starting November! Among the participants Marco Gobbi Pansana, Head of Marketing & Communication RCS SPORT, Dino Lupelli, General Manager ELITA, Filippo Polidori, CEO POLIDORI & PARTNERS, Salvatore Sagone, President of ADC GROUP – Content Manager and Remo Tebaldi, Senior Director SKY branded channels.