The power of storytelling
Storytelling brings us new meanings to today’s global challenges
We can change a society by telling meaningful stories. The power of storytelling has switched the way we see and approach today’s global challenges
From oral tradition to digital or virtual supports, stories have been in the center of our activities as a society during the whole history. We exchanged knowledge and expressed our experiences in order to create a community, a sense of belonging. Storytelling has become one of the most important assets of today’s society, which we often define as information society. An asset that has become a power.
The way we communicate and share what is happening around us makes a big difference, and that is exactly what our students do. By observing what’s surround us, they create innovative and creative narratives that can change and shape the way we see the world. They design messages and strategies with the aim they are able to make an impact to our society and transform our future by bringing new meaning to today’s global challenges.
Discover the power of storytelling
Design a fair, diverse and equal world
Our students create outstanding communication strategies, spots and advertising campaign to create a more equal, diverse, inclusive and empathic world.
ADCI Awards: IED reaffirms itself as best creative school
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
For inclusion through design
A proposal by students from IED Barcelona inspires the solidarity actions of the TEB Foundation, TColors and PortAventura to mark International Day of Persons with Disabilities.
A workshop dedicated to gender-based violence
Students in Advertising Communication proposed digital content dedicated to the theme of gender-based violence, on the occasion of the International Day for the Elimination of Violence Against Women 2023
Projects
Di notte - At night
On the occasion of the International Day for the Elimination of Violence against Women, IED presents the short film OffiCine DI NOTTE. A short-film made within FilmLab, in collaboration with Windtre and the support of the Fondazione Libellula.
Spine
Students of the Undergraduate course in Communication Design of IED Milano created an editorial project named Spine (thorns) for the Italian Brand Il Milanese Imbruttito.
CheersBox
In a post-pandemic world, where social relationships are very superficial, even the world of pubs and beer has lost its role as a social catalyst bringing new digital scenarios as an environment socialize.
Awards
Young One Student Awards - NYC
A students' team from the School of Communication at IED Milano and another one from IED Torino were awarded two bronze Young Pencils in New York City for their project “Smiling Plates” and “You’ve Got a Friend in Verizon”.
