Arts ManagementStart date: March 2013 | Duration: 12 months - Full Time | Language: English
Look up the Study Program of the IED campus in: Rome
The Master in Arts Management is a 12-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future.
The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management.
The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. Not to mention the presence of distinguished figures related to the Master, starting from academic director Aldo Colonetti, philosopher, art critic and editor of Ottagono Magazine.
Who is it for? The Master in Arts Management caters to all graduates in Arts and Humanities specialising in Art or Performing Arts, Communication Sciences, Cultural Heritage, Academy of Fine Arts, Architecture.
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.
The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.
At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).
FLORENCE - Design of exhibitions and events
February 2013 | July 2013
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.
ROME - Art Direction: focus on festivals
September 2013 | February 2014
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterise its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.
VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.
Area 1 Marketing
- Cultural Marketing, Market Analysis
- It focuses on the marketing methods and strategies that are key to the development and promotion of the goals and projects of a culture-based organization. The main parts of the planning process will be examined. Main types of communication will be examined especially web 2.0 and social networks.
- Fundraising_sponsorship, Partnership, Individual And Corporate Giving
- This course introduces participants to the various forms of institutional fundraising as well as grant-based public and private financing. Special attention will be given to individual and corporate giving and sponsorship, basic strategies and methods of fundraising.
- Project Management
- This courses examines project development, planning and completion using case studies and models specific to cultural-related events and projects.
- Arts Management
- This course is a retrospective of the duties of the event organizer which comprise all the aspects of planning and management including event concept, budgeting, financing, venue selection and contracting, vendors, and the final event.
Area 2 Artistic Direction
- History Of Visual Arts
- A historical and critical path through the arts, from the beginning of the 20th century up until today, which is focused on the main changes of the visual culture and the influences on the contemporary imagination.
- Exhibition Planning And Management
- This course will focus on the role of the planning team and coordinator and what their roles and responsibilities are and how they both function with each other as well as the institutions and public. The model of the planning process at the Palazzo Strozzi Foundation will be highlighted.
- Museum Management
- This module is an introductory overview to the main principles and practices involving museum management. Covered topics include: Strategic planning and marketing, financial sustainability, permanent and temporary exhibitions and displays, targeting your audience and issues of governance.
- This courses examines permanent and temporary exhibitions displays. Special attention will be given to technical Management and lighting technology in Set Design. Case studies will be used.
Area 3 Communication
- Media Planning
The main objective involves the revealing, the analysis and discussion of the general aspects of the communication focused on the media, specifically on the Mass media and New media markets in order to develop a Media Plan and achieve the campaign’s
- Web And Press Communication
- This course will define how the Press Office can promote events and other cultural purposes through the traditional channels, as print media, television, radio, and through the innovative web opportunities, as social media, blogs etc.
- Workshops Workshops will be a part of the study program of each semester. The main aim of the workshops is that of testing the knowledge acquired in class before the final project. one Week Workshop in venice in partnership with the Peggy Guggenheim Collection.
- Cultural Marketing, Market Analysis