The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.
Structure and methodology:
The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry.
The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project.
The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web.
The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market.
In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief.
In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy.
The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway.