Target - The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.
Methodology and structure - The Master is structured in complementary units that examine different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry.
The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student through business projects, workshops, tutorials, case studies, use of techniques, simulative role playing and reverse mentoring.
The fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students analyse emerging talents, fashion weeks, communication through drafting paper or via the web.
Students approach the fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the fashion market.
In communication unit students strengthen the analytical and critical skills, in order to develop a communication strategy, while in the design management unit they get the proper approach between design and management and its importance within a company and its marketing strategy.
The Master ends with the presentation of a Final Project, a summary of all courses in which the student develops the know-how gained during the course.