Entry Requirements: The Master in Arts Management welcomes applications from students with an Honours Ddegree in Arts and Humanities, specialized in Art Entertainment, Communication Science, Cultural Heritage, Academy of Fine Arts, Architecture, from all over the world and interested in developing their artistic knowledge through a pathway of study that takes place in the main Italian art cities.
Structure and Methodology: The Master in Arts Management is divided into two operative units characterized by a separate pathway of study in relation to the city in which it takes place, each culminating in a different final assessment and final project. Some of the topics are transversal to the courses, others are specific and exclusive of each locations.
Florence - Exhibitions and events Design
The pathway of study of Florence focuses on the development of specific skills for the planning stages of a cultural event: from creating contents for the event itself to drafting a plan for the identification of partners and sponsors up to manage communication strategies. Students benefit from group classes, the support of teachers and the coordinator of the course in order to plan and create one or more cultural events with real commissions.
Rome - Art Direction: focus on festivals
The goal of this pathway of study is developing a new approach to arts management, combining the great culture of the city at international level with the enthusiasm of the scenarios that characterize its urban culture. With the support of new technologies, all the possible cultural convergences that stimulate interest and participation are explored.
Venice – 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students participate in a one-week workshop in the city of Venice. There are visits to major institutions and meetings with professionals of the Museum Peggy Guggenheim Collection, one of the most important Museums in Italy for European and American art since the first half of the twentieth century.
In both pathways of study the theoretical learning is combined with practice through group activities coordinated by professionals and experts. Each semester is divided into three main areas dedicated to Marketing, Art Direction and Communication.
The Marketing unit examines some explicative economic models of the value of the cultural sphere and the potential of culture for economic development. The area of study dedicated to the Art Direction explores the evolution of the contemporary art scene, paying particular attention to the strategy of a public/private institution, to provide proper visibility and promotion of the cultural panorama, integrated with local policies. In the third area of study dedicated to Communication, students learn how to handle the potential of new communication technologies and develop social media marketing campaigns 2.0.