Target - The study path is designed for post-graduated students wishing for a job in the world of art market and cultural entrepreneurship, but it is also intended for professionals and consultants , interested in investigating their knowledge to take on different professional ventures and new entrepreneurial activities.
Methodology and structure - The main aim of the course is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to design and cultural business start-up. Starting from the observation that the cultural world is moving towards a new model based on entrepreneurship and projects, the master train professionals able to handle the tools of culture in a sustainable way.
The Master is organized into four areas:
Area1_Key elements of contemporary arts
The theoretical basis on the contemporary cultural sector and its historical roots, both nationally and internationally. In particular, students get a solid preparation on contemporary arts and critics, followed by an in-depth analysis of the art system and the art market.
Area 2_Key elements of cultural project management
The operational tools necessary to transform the knowledge in employment opportunities. The methodology starts from an economical and creative approach, providing students with fundamentals of cultural economics, business planning, project cycle management, marketing, crowd founding and engagement actions, followed by specific focus on how to create a cultural start-up or business activity.
Area 3_ Cultural sectors
Heritage, cultural industries and material culture: the third module analyzes the meaning of the word “culture” and offer the possibility to experiment the interaction between different aspects featuring this wide sector. fashion, design, handcraft, tourism, performing arts and new technologies.
Area 4_Enterpreneurship experience
The Final Project offers students a practical opportunity to start – or develop - their own career, using at best the theoretical/practical skills and methods learned.
Moreover, fieldtrips, lab activities, didactic visits, case histories represent an important asset during all the Master.