This masters programme is aimed at graduate students interested in working in the field of contemporary art and cultural entrepreneurship, but also at practitioners and consultants who are already operating in related sectors, interested to broaden their perspective and their desire to acquire new ideas and expertise.
Methodology and structure: On the assumption that culture is not just an abstract idea and the arts, figurative and plastic, are increasingly part of a market and a system with specific rules similar to those of other sectors, the Master in Business Administration for Arts and Cultural Events enables practitioners to respond to market changes typical of a broad spectrum of cultural institutions, by focusing on a project and finding the means to develop it. Students undertake a course based on continuous discussion with professors and classmates, which combines lectures, workshops, educational visits and meetings. The last three months of the course are dedicated to the development of a business plan, a real portfolio of skills applicable to a real market. The project can be undertaken individually or in group.
The course is divided in four main educational areas. At the end of each unit, students are required to undergo an examination in order to demonstrate their knowledge and theories encountered previously and in relation to the course learning outcomes.
The first unit "KEY ELEMENTS OF CONTEMPORARY ARTS AND CULTURAL EVENTS" equips students with the foundations of the contemporary culture field and examines its latest developments, both at national and international level. Students will investigate History of Contemporary Art as well as Critics, the system of Art and its market.
The second unit "KEY ELEMENTS OF CULTURAL ECONOMICS AND PROJECT MANAGEMENT" is designed to enable students to approach the operational tools in order to turn their project ideas into job opportunities. The methodology starts from an economic and creative approach, based on the fundamentals of the Economy of Culture, Business Planning, Project Cycle Management, Marketing, Crowd Founding, and initiatives of active involvement, and then engage students in developing a specific focus on how to create a start-up or cultural activity in the sector.
Heritage, industrial and material Culture are the focus of the unit "CULTURAL SECTORS". Specific workshops and educational visits made in collaboration with the industry practitioners stimulate students for possible contamination between the different areas, and demonstrate the results already achieved in the fields of fashion, design, crafts, tourism and the performing arts , thanks to the help provided by new technologies.
A specific attention is given to the 15th International Architecture Exhibition organized by the Venice Biennale.
The final unit "ENTREPRENEURSHIP EXPERIENCE" culminates in a Masters Project, which offers the opportunity to develop, with the support of supervisors and tutors, students’ project idea. Based on personal interests and aspirations, students are challenged to design a business plan, useful in a practical way at the end of the course as a business card to be presented to institutions or non-profit organizations operating in the market.