The Master in Business Administration in Arts and Cultural Events program is designed for post-graduate student who wish to specialize professionally in the world of art and cultural entrepreneurship. It is also intended for professionals and consultants already working in such sector. People currently working in field areas different from the above mentioned ones could also benefit from such program in so much as it could provide them with an opportunity to investigate their knowledge of such topics to take on different professional ventures and new entrepreneurial activities.
The main aim of master Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity coupled with a managerial vision related to the field of design and cultural business start-up. The range of institutions and phenomena considered includes all the pillars of cultural production, it moves from the classical heritage sectors and museums to the world of media and communication and to the fields of material culture. Starting from the observation that the cultural world is moving towards a new model based on entrepreneurship and projects, the master wants to train professionals able to handle the tools of culture in a sustainable way both culturally and economically.
The students will be able to combine a “humanistic" preparation in the artistic fields with an economic expertise, knowing and applying these tools to a wide spectrum of cultural realities.
The professionals can find a working opportunity in cultural institutions or museums but also will be prepared to create their own opportunities, knowing how to launch a start-up, operate in the broad field of non-profit or manage a cultural project.
The master is organized into four main educational areas:
- Theoretical foundations of the cultural econoics and creativity, history and criticism of art, culture and art markets, cultural institutions
- Cultural sectors: heritage, cultural industries and material culture
- Preparation and management of a cultural project (Project Cycle Management)
- Cultural start-up and businesses
The first two areas are intended as a theoretical basis in the world of contemporary culture and its historical roots both nationally and internationally. In particular, in the first area will be given the theoretical fundations, providing tools for analysis and critique of the phenomena.
The second teaching area wants to present the complexity and breadth of contemporary culture. Cultural heritage, contemporary art, theater, music, and events, communications and information industries, handicrafts, gastronomy, design are just some of the cultural sectors that will be presented to give a theoretical and practical point of view, developing specific expertise in each field of action and the ability to connect different realities. Will be presented and analysed the possible areas of application that require intervention and the creation of specific cultural content, such as international tourist markets, the new digital technologies, the sectors of education and training, family services and childcare, the world banks and investment.
The last two teaching areas are designed to provide operational tools with which to transform the knowledge gained in employment opportunities and economic. Create a project for a non-profit organization that is financed by a bank or a national or international plan or starting a business are two of the career opportunities of which will be transmitted to the major theoretical and practical skills and methods .