Fashion Marketing and Communication

Master - São Paulo

IED São Paulo’s Master Programme in Fashion Marketing and Communication provides students with formation in Marketing and Communication Management for fashion businesses. The course demonstrates market areas and trends, practices the planning of available resources, and presents efficient practices in innovation, channels, and management in the industry.

The undergraduate programme is aligned with the \"knowledge & know-how\" approach used by the IED in Europe.

  • Start date
    September 2017
  • Duration
    400 hours
  • Attendance
    full-time
  • Language
    Portuguese

The disciplines of the Fashion Marketing and Communication Graduate Programme explore diversified themes, ranging from marketing strategies to the study of consumer's behavior and the textile chain, going through communication concepts and the use of information technology. These disciplines are enriched with workshops given by professionals of reference in the market, and with the study of cases of success, as well as deep contact with entrepreneurs and leaderships in the industry.

The Professional

The professional graduated from the Fashion Marketing and Communication Graduate Programme must be qualified to prepare marketing plans oriented to fashion companies. This professional has full understanding of themes such as the construction of consistent brands, methodology for the development of collections, pricing and distribution strategies (with emphasis on visual merchandising and e-commerce), relationship networks, production, logistics, and communication strategies.

Fields of Study

Culture: History of Fashion, Textile Chain, Semiotics Applied to Fashion, Information Technology, Micro and Macro Behavior Trends of Consumers.
Techniques and Technology:
e-Commerce, Retail Management, Brand Management, CRM (Customer Relationship Management), Pricing Strategies.
Projects:
Marketing Plans and Elaboration of Projects.
Hours:
400 hours.