Transportation Design
Start date: April 2014 | Duration: 2 years | Language: EnglishThe Master offered by the Istituto Europeo di Design sets itself up as an incubator for tomorrow's professionals and, thanks to an ongoing relationship with Companies closely involved in this sector, it intends to contribute to the creation of very sought after and highly specialised professionals.
Over the course of two years on a full-time basis, the Master expects to hone and develop the student's competence in terms of his/hes critical approach, analytical and methodological skills providing them with the tools they need to start creating their own innovative concepts; in other words the aim is to train these professionals who will have the sensibility, courage and competence to imagine and design the vehicles of tomorrow.
Target
Admission to the Master Course is restricted to graduates form IED or from private schools of similar area and degree holders in fields of the Design area. One may also request to be admitted directly to the 2nd year of the Master course if one is already provided with a diploma or a three year or five year degree in Transportation Design from a public or private institution that is equivalent to University level.
The programme foresee a first year designed to provide students with the theoretical design tools required for the production of 1:4 scale models that will represent the final project of the first part of the Master Course.
During the 2nd year the students will be expected to perform as if they were in a real working environment, simulating the team work found in a professional design studio equipped with all the most innovative IT tools. At this final stage the Master course will actually operate as an experimental workshop.
For every 2nd course year a Style Centre will commission the Istituto Europeo di Design of Turin to come up with a project to develop a concept car.
The students will have to face up to the challenge and collaborate in carrying out this project, like a real team, handling all the various stages of project development and all the problems that a style centre has to deal with, right up to the production of a 1:1 scale model.
Luca Borgogno
Born in Asti in 1976, he fulfills the dream of becoming a car designer in 1998 with the diploma at the IED of Turin. After 1 year at the F&F design studio he moves to England to work for AKA design on projects of cars and motorbikes, his other big passion.
Back to Italy he collaborates with I.De.A Institute until 2005 when he joins the PININFARINA staff, where he still follows a various range of projects as a Senior designer. From 2002 he collaborates with IED as a teacher first and then as a Co-Coordinator of the Master MA in car design.
1
- 2d Digital Design / Photoshop
Representation techniques have developed strongly since the advent of the computer and the use of specific software has had a strong impact on the work of the Designer. Photoshop is the program most used worldwide thanks to its ease of use and its completeness. The student will learn both photo touch up techniques as well as drawing techniques beginning from the white page.
- Basic Alias Studio Tools
Virtual modelling is a tool that designers use to transform a two-dimensional drawing into a three-dimensional shape. Alias, thanks to its flexibility, immediacy and intuitive controls is the most broadly used software in car style centres.
- Car Marketing
The course is designed to provide a general overview of Marketing and its contents by focusing primarily on the ability to carry out market research and analysis of the general situation of the world of the automobile.
The students must be capable of developing a car concept of a future car based on the principles of marketing.
- Design Sketching
Sketching is the most common technique used by designers to visualize their ideas and learn how to communicate a shape or concept quickly through fast drawing. It represents a basic technique for visual communication in a Design context.
- Exterior Design
The course aims to design the exterior of a vehicle. An understanding of the nomenclature and the basic technical aspect of automobile construction will make it possible to proceed with the development of an exterior developing a good knowledge of the creative dynamics behind form and volumes.
- Illustration
- Illustration
- Material Types
Using innovative materials has always been one of the greatest incentives for designers and their projects. It is therefore essential to be very well documented in this area in order to be able to come up with truly innovative objects. This course will include meetings with sector company representatives
- Modelling (clay)
The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.
- Technical Drawing
- The History Of Car Design
The history of car design is a subject with many sides to it.
The course teaches the history and evolution of car design through the study of the technical and stylistic innovations that have brought it about.
- Vehicle Engineering
The training of a professional designer must include a thorough understanding of the technical aspects of a vehicle. To create truly innovative products one must have in depth knowledge of all the parts that go to make a vehicle and how it interacts with the users, the road and the environment.
2
- 3d Representation Technique Workshop
Virtual modelling has now become a valid alternative to traditional drawing, and 3D representation is now almost as realistic as photography itself. The workshop set out to introduce the class to rendering and real time visualization programs such as 3dStudioMax and Bunkspeed
- Advanced Alias Studio Tools
Virtual modelling is a tool that designers use to transform a two-dimensional drawing into a three-dimensional shape. Alias, thanks to its flexibility, immediacy and intuitive controls is the most broadly used software in car style centres.
- Advanced Modelling (clay)
The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.
- Design 1
- Ergonomics - Vehicle Architecture - Aerodynamics
The development of a well rounded product must take into consideration these three very important engineering aspects. The course is based on the application of the theories behind aerodynamics, ergonomics and vehicle architecture to the car project.
- Marketing - Thesis Support
The course is essentially designed as a support for the final thesis. The students will be helped by market research and product positioning experts in order to develop an effective analysis of the client’s needs, the competitors in this market segment and the final target.
- Material Technology, Die Casting, Assembly
The course sets out to teach the student the basic techniques behind the production of an industrial object. The course includes meetings with representatives of companies that manufacture various automobile components
- Photoshop Workshop
The photo touch up software Photoshop is used extensively for drawing purposes and not just in the car manufacturing world. The workshop will be taken by training staff from other courses in order to stimulate the pupil’s creativity and suggest alternative representation techniques.
- Portfolio And Graphics
The portfolio decides how a designer presents himself on the workplace.
Over the years its preparation has taken on the importance of an actual project
to which all the basic rules of Graphic layout must be applied.
- Regulations And Approval
In recent years automobile design has been strongly influenced by the introduction of a number of important and essential regulations that have to complied with in order for a series produced vehicle to be approved as roadworthy. The knowledge of these regulations has therefore become of primary importance for any professional designer.
- Sketching - 2d Design Using Photoshop
Sketching has undergone a considerable development with the advent of the computer and the use of photo touch up programmes has changed the actual scope of the designers job. The course is designed to introduce the students to the various software packages and make them familiar with the possibilities of the digital drawing pad.
- Thesis Development - Exteriors/interiors
The thesis is developed by the students as an actual internal competition within a style centre thanks to the simulation of a real professional project.
The competition will be sponsored by an external client and the winning project will be developed in the shape of a full scale style model and presented in an international motor show. All the various design stages will be analysed and the vehicle must comply with the regulations, the ergonomic requirements and be provided with a macro-feasibility evaluation.
Al the subjects previously addressed will be applied in the project.
It is important to underline how the exterior and interior design will be developed at the same time and will be connected to a common initial concept.
It is crucial that the student take part in the modelling and finishing of the full scale model to complete his or her professional training.
- 2d Digital Design / Photoshop
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