Transportation Design

Master - Turin

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The two-year Master course in Transportation Design is an advanced training programme designed for Italian and foreign professionals. It provides specific analytic, critical and methodological skills for the creation of innovative and stunning vehicles while developing a personal design style. Thanks to an on-going relationship with companies and design centres, it contributes to the creation of very sought-after profiles. The Master course represents a unique training offer, because not only it prepares students in the Transportation Design field, but it also allows to specialise in the Car Interior Design and User Experience and the Exterior Design majors.

Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation. 

  • Credits
  • Start date
    March 2018
  • Duration
    2 years
  • Attendance
  • Language

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Target - Admission to the Master course is open to graduates in all design fields, as well as to professionals with at least two years of work experience in the automotive sector. Applicants can also be directly admitted to a second year’s major.

Methodology and structure – The first year gathers students coming from different backgrounds, providing shared theoretical and design basis. Key-element is the Design Method: from the idea to the final product, going through the important choice of proper tools, software and skills for project development.

At the end of the first year, participants can choose the second year major: Car Exterior Design or Car Interior Design and User Experience. Both the specialisations receive a commission from a Design Centre for a concept car project, letting students become involved in what, to all intents and purposes, is a true work environment. They work on the same project, but focusing on different aspects. Both of them also deal with some mutual discipline and workshops, which provide in-depth analyses about Advanced Design and Interface Design.

Car Exterior Design students deal with all the different stages of the drafting and with the problems faced by a style centre, the final objective being the production of a full size scale model.

In the Car Interior and User Experience major, students focus on the interiors of the car using the most advanced technologies to develop interactive platforms and interfaces. They deal with planning and timing by facing a real case study, then they work on the design phase with the concept creation.

The Final Project consists in a unique mock-up joining the efforts of the students coming from both majors. 

Find out all the projects from the design area:

  • 1st Year

    • Design Management

      The course is designed to provide a general overview of Marketing and its contents by focusing primarily on the ability to carry out market research and analysis of the general situation of the world of the automobile.
      The students must be capable of developing a car concept of a future car based on the principles of marketing.

    • Drawing Techniques

      Sketching is the most common technique used by designers to visualize their ideas and learn how to communicate a shape or concept quickly through fast drawing. It represents a basic technique for visual communication in a Design context.

    • Modelling

      The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.

    • Car Design History and Culture

      The history of car design is a subject with many sides to it.
      The course teaches the history and evolution of car design through the study of the technical and stylistic innovations that have brought it about.

    • Vehicle Engineering

      The training of a professional designer must include a thorough understanding of the vehicle technical aspects. To create truly innovative products it's demanded an in depth knowledge of all the components that go from making a vehicle to how it interacts with the users, the road and the environment.

    • Design Methods

      This teaching describes the different phases of a design project: from the concept to the realisation of the object. It enables students to identify the most suitable tools to create their work and to manage the aspects that influence it. Design Thinking and Design Methods are the key contents of this discipline in relation to the Interior and Exterior Design

    • Graphic Techniques

      The student learns how to use specific drawing and photo-retouching techniques, using Digital Illustration and Adobe Photoshop. 

    • 3D Modelling

      The teaching deals with handling images on 2D and 3D using Alias Automotive, from the reproduction of 3D environments to the design of objects and manufactures.

    • First Year Final Project

      The course is aimed at designing the exterior and interior of a vehicle, by applying the principles learnt in the previous design method courses.

  • 2nd Year: Mutual Disciplines

    • Advanced Graphic Design Techniques

      Style enhancement using the digital software Advanced Adobe Photoshop, that allows to get renderings and photorealism. This know-how finds its utmost application in the realisation of the students portfolio.

    • Advanced Modelling

      This course teaches the notions of physical modelling in design projects. From the sketch to the realisation of the object relying on specific materials and expressing the complexity of its volumes through Advanced Clay Modelling and 3D printing techniques. 

    • Advanced Drawing Techniques

      This course deals with all the representation techniques, from hand drawing to multimedia tools, which allow more efficacy at the time of communicating the project (Advanced sketching). Therefore, each technique - preliminary sketching, pantone and digital drawing - suits a specific phase of the project.

    • Advanced 3D Modelling

      The aim is both the artistic representation and the industrial prototyping in a professional contest - from file to factory through Advanced Alias Automotive. 

    • UX Automotive Workshop

      Mid first and second semester, students face two UX and UI workshops with the aim of applying the knowledge acquired throughout the programme and introducing the emerging technologies in the automotive field. The two workshops focus on different topics connected to interior, exterior and lighting design.

  • 2nd Year: Major Disciplines

    • Car Exterior Design - Exterior Design Process

      Application of sketching techniques on a car exterior. Concept, volumes and coherence among the different views.

    • Car Exterior Design - Exterior Design Workshops

      In-depth on car exteriors features such as aerodynamics, technology implementation, use of materials and future design perspective through lab activities.

    • Car Exterior Design - Emergent Technologies

      The materials of the future and their different applications. What are the materials that will be used for the car of the future? Safer and sustainable materials.

    • Car Exterior Design - Lightning in Exterior Design

      The course deals with the “gaze” of the car, considered important as the rest of the body as regards the idea of “to see, but above all being seen”. 

    • Car Exterior Design - Dassault Systems

      Nowadays 3D modelling has gained as much importance as sketching. Due to the evolution of digital technology, the designer needs to be able to create and represent an object in 3D, making the output realistic in terms of feasibility and ergonomics.

    • Car Interior Design and User Experience - Project Management

      Introduction to car interior project management with the aim of establishing the design path for the months to follow. This course analyses a case project study and applies it to the Thesis Project.

    • Car Interior Design and User Experience - Ergonomics - Packaging Definition

      The course is aimed at supporting the Thesis Project concept by defining the package and by taking care of the ergonomics and the users position inside the vehicle. The value of human interface and human experience and their role in the driving experience find a concrete and proper dimension.

    • Car Interior Design and User Experience - Interior Design Workshops

      During these laboratories, external experts evaluate students’ outputs. The objective is to stimulate a critical approach to their work and the ability to analyse it from different points of view. Another important goal is to train designers able to deal with problem setting and problem solving.

    • Car Interior Design and User Experience - UI&UX Design

      The definition of a User and of an innovative experience inside the vehicle imposes the need to investigate new architectures and an innovative design, which has to be connected with new technologies. This course is held by a teacher belonging to a different design area in order to broaden the range of design possibilities and enable the student to adopt different creative solutions within the vehicle.

    • Car Interior Design and User Experience - UX Prototyping

       Students work in team to realize a UI&UX prototype supporting the Thesis Project.

    • Car Interior Design and User Experience - Colour & Trim

      The course concentrates on the importance of CTF - Colour, Trim and Finishing, in relation to car interior design. The knowledge of materials and current/future innovations is essential to achieve balance between colours and materials, pattern and graphics, all concurring to emphasize the design concept.

    • Car Interior Design and User Experience – Maya

      Thanks to its versatility and efficacy, this tool enables designers to express a style which is objective and meets dimensional requirements.

    • Final Project

      The Final Project consists of the combined works carried out within the two majors according to the briefing provided by a design centre. Students create a show-car on 1:1 scale: concept and creation of the car’s external features are up to Car Exterior Design’s students, while its interior interface detailed simulation and application to the model is the task of Car Interior Design and UX’s students. The Master course ends with the project being formally presented to the commissioning company and to the specialised press. For earlier editions of the course the presentation took place at the Geneva International Motor Show.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Simone Achille Tironi - Course Coordinator

Simone Achille Tironi - Course Coordinator
Interior Design Manager for Changan Automotive in Rivoli. Graduated in in Transportation Design, he worked for a few months in F&F Design Studio in Turin. He then passed to Stile Bertone, where he developed his passion for interior design during his 4 years there. Until the end of 2016, he was Lead Designer in aeronautic design for Advanced Design Mercedes-Benz.

Alessandro Cipolli - Course Coordinator

Alessandro Cipolli - Course Coordinator
Designer, Director at SUPER MONKEY STUDIO. Graduated in Transportation Design, he boasts ten years of experience in the car industry as 3D Modeler, Designer, Interior Designer and User Experience Designer for Pininfarina, Quartostile, TorinoCrea and FCA, having worked on project with companies such as Fiat Panda, Fiat 500, 500L, 500X and Alfa Romeo Giulia. He is currently a Freelance Designer and combines his studio work with the teaching activity: in 2015 he brought his first class to the 2016 Geneva International Auto Show with the concept car Shiwa.

Alice Pintus

Alice Pintus
Senior Interaction Designer at Arduino. Her expertise is in ethnographic research, strategy, physical and digital products. She has always been deeply interested in how open-source platforms grant universal access to knowledge and tools, empowering people to create what they need themselves. Prior to Arduino, she worked for Smart Design, in San Francisco, CA.

Antonello Roma

Antonello Roma
Design Modeler. Active in the automotive design field in top level companies, specifically concerning the interior and exterior modeling clay.

Carlos Sanchez

Carlos Sanchez
Design Director at Be Design International, Turin. Graduated from the Art Center College of Design, he started his professional career at Volkswagen Mexico, then he moved to VW Design in Germany. Since 1986, he has been working in Italy, designing cars for IDEA Institute and ItalDesign, Fiat, Alfa Romeo, Lancia, Ferrari, Isuzu, Maserati, Nissan-Ford, Daewoo, Daihatsu, Scion, Subaru, Honda, Tata, VW-Audi group, Skoda and Lamborghini. His activity currently focuses in emerging car brands in China and abroad and heavy-duty aerodynamic trucks. 

Dalim Seo

Dalim Seo
Head of Interior Design for Changan Automobile European Design Center in Turin. Trained at Hongik UNIV and Pforzheim MATD, over the years she has experienced various collaborations with international enterprises as Mercedes-Benz, Honda, GM, NISSAN, Hyundai and Chinese companies. She deals with styling but also with managing skin fairing, CAS and physical model making for overall process of design. She has taught at transportation design department in Hongik UNIV for 5 years.

Davide Tealdi

Davide Tealdi
Group Partner at ESSERE. After various experiences in the Transportation and Product Design fields, in companies such as Fiat Centro Stile, Italdesign, Idea Institute and Nucleo Design Factory, he entered Kiska, in the two wheels and automotive department. In 2006, he joined ESSERE Group, multidisciplinary consulting agency, with many international clients that offers services from transportation to product design, from marketing to brand and product strategy, from architecture to POS design and sales strategy.

Rawad Abou Zaki

Rawad Abou Zaki
Through his studies and work experience, he built an extensive portfolio of designs and models that focuses primarily on motor vehicles, commercial yachts and motorbikes. His work has been recognised in international competitions. With proficiency in creative processes, business development, market conditions and dynamics, financial planning and budgeting, he is always eager to learn and search for new opportunities.

Michele Albera

Michele Albera
Freelance Designer graduated in Interior Design. He worked for Bodino group, within the industrial design, furniture design, exhibit design and architecture fields. He then joined the design collective Operai del Design, working for Volkswagen, Audi, Italdesign, Alfa Romeo, Italia Independent and Mapei. He collaborated also with Magn3t Italia in exhibit design and communications as Chief Designer, for Italian and international brands such as MTV, Rai and Corona beer. As freelance he collaborates with clients such as Enel Energia and Ferrero.

Giampiero Balaclava

Giampiero Balaclava
Founder of Gibaconsulting and Co-founder of Skiperformance AS. Graduated in Economics and Business, he gained 10 years of work experience in marketing departments of FMCG companies such as L’Oreal, Bacardi-Martini, Kimberly Clark. In 2003, he founded Gibaconsulting, a marketing and consultancy company with a focus on FMCG, web advertising, social media and B2B. He co-founded Skiperformance AS, e-ticketing company focused on tourist resorts, amusement environmental parks.

Alan Coda

Alan Coda
Surface Lab Manager for Torinocrea Graduated in Industrial Design, for over ten years he has been translating in three dimensions the ideas of the Designers of some of the major design centers in Europe like Fiat, Ferrari, Alfa Romeo, Citroen, Kia, Bentley, Pininfarina, Italdesign, and Yamaha.

Umberto Niola

Umberto Niola
Prototype Manager in Pininfarina. Mechanical Engineer with experience in mechanic workshops, aeronautics, craftmanship, racing cars design, hystoric cars restorations, racing championships, engineering, building, assembly, evelopment and technical-sport team management. Automotive Consultant for little and major companies, among which Fiat, ItalDesign, SST. Prototype Manager in Pininfarina for one-off, show cars, prototypes and R&D.