Transportation Design

Master - Turin

Download the brochure

WHAT'S ON:  The students of the Master in Trasportation Design will present their concept car created in partnership with Pininfarina and Quattroruote at the Geneva Motorshow 2017. Follow the project step by step: www.ied.it/Geneva2017

The Master in Transportation Design is an advanced and highly qualified training course that sets itself up as an incubator for tomorrow’s professionals. Thanks to ongoing partnerships with important companies, the Master aims to create sought-after and highly specialized professionals who will have the sensibility, courage and competence to imagine and design the vehicles of future in function of safety and sustainability. Over a two years course on a full-time basis, the Master expects to develop  students’ competence in terms of their critical approach, analytical and methodological skills, providing the tools to start creating their own innovative concepts.

Career opportunities - The Transportation Designer can work in automotive companies’ design centers, in design studios and communication agencies of the sector.

  • Credits
    60
  • Start date
    March 2017
  • Duration
    2 years
  • Attendance
    full-time
  • Language
    English

Target - Admission to the Master course is restricted to graduates in design  from IED or other schools and to professional - with at least two years of experience in the field. One may also apply directly to the second year of the Master course if already provided with a diploma or a degree in Transportation Design from a public or private institution that is equivalent to University level.

Methodology and structure – The teaching methodology integrates theoretical study with practical experience.

The program foresees a first year designed to provide students with the cultural and the design tools required for the production of 1:4 scale models that will represent the final projects of the first part of the Master Course. Main subjects include automotive design and technological history, the current car market and its future trends.

During the second year students are expected to perform as if they were in a real working environment, simulating the team work found in a professional design studio equipped with all the most innovative IT tools. A Style Centre demsnds students to come up with a concept car project. Students have to face up to collaborate in carrying out this project, like a real team, handling all the various stages of project development and all the problems that a style center has to deal with, right up to the production of a 1:1 scale model.

Find out all the projects from the design area: cardesignschool.it

  • 1st Year

    • 2d Digital Design / Photoshop

      Representation techniques have been developing strongly since the advent of the computer and the use of specific software has had a strong impact on the work of the Designer. Photoshop is the program most used worldwide thanks to its ease of use and its completeness. The student learn both photo touch up techniques and drawing techniques beginning from the white page.

    • Technical Drawing / Alias

      Virtual modelling is a tool that designers use to transform a two-dimensional drawing into a three-dimensional shape. Alias, thanks to its flexibility, immediacy and intuitive controls is the most broadly used software in car style centres.

    • Design Management & Marketing

      The course is designed to provide a general overview of Marketing and its contents by focusing primarily on the ability to carry out market research and analysis of the general situation of the world of the automobile.
      The students must be capable of developing a car concept of a future car based on the principles of marketing.

    • Design Sketching

      Sketching is the most common technique used by designers to visualize their ideas and learn how to communicate a shape or concept quickly through fast drawing. It represents a basic technique for visual communication in a Design context.

    • Exterior & Interior Design

      The course aims to design the exterior and interior of a vehicle. A proper understanding of the nomenclature, the different material types, the basic technical features and the creative dynamics behind form and volumes make possible to proceed with the development of an exterior or interior. Meetings with sector company representatives allow a closer examination of innovative materials’ usage.

    • Modelling (Clay)

      The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.

    • The History of Car Design

      The history of car design is a subject with many sides to it.
      The course teaches the history and evolution of car design through the study of the technical and stylistic innovations that have brought it about.

    • Vehicle Engineering

      The training of a professional designer must include a thorough understanding of the vehicle technical aspects. To create truly innovative products it's demanded an in depth knowledge of all the components that go from making a vehicle to how it interacts with the users, the road and the environment.

  • 2nd Year

    • 3d Representation Technique Workshop

      Virtual modelling has become a valid alternative to traditional drawing, and 3D representation is now almost as realistic as photography itself. The workshop introduces to rendering and real time visualization programs such as Maya.

    • Advanced Alias Studio Tools

      Virtual modelling is a tool that designers use to transform a two-dimensional drawing into a three-dimensional shape. Alias, thanks to its flexibility, immediacy and intuitive controls is the most broadly used software in car style centres.

    • Advanced Modelling (Clay)

      The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.
       

    • Ergonomics - Vehicle Architecture - Aerodynamics

      The development of a well rounded product must take into consideration these three very important engineering aspects. The course is based on the application of the theories behind aerodynamics, ergonomics and vehicle architecture to the car project.

    • Advanced Design Management & Marketing

      The course is essentially designed as a support for the Final Project. The students take advantage of market research and consult product-positioning experts in order to develop an effective analysis of client’s needs,  competitors and ultimate target.

    • Photoshop Workshop

      The photo touch up software Photoshop is used extensively for drawing purposes and not just in the car manufacturing world. The workshop is held by training staff from other courses in order to stimulate the student’s creativity and suggest alternative representation techniques.

    • Portfolio and Graphics

      The portfolio decides how a designer presents himself on the workplace. Over the years its preparation has taken on the importance of an actual project to which all the basic rules of Graphic layout must be applied.

    • Digital Sketching - 2D Design Using Photoshop

      Sketching has undergone a considerable development with the advent of the computer and the use of photo touch up programs has changed the actual aim of the designers job. The course is designed to introduce students to the various software packages and make them familiar with the possibilities of the digital drawing pad.

    • Final Project - Exteriors/Interiors

      The Final Project is an actual competition within a style center, sponsored by a real client. The winning project will be developed in the shape of a full-scale style model and presented in an international motor show. All the subjects previously taught will be applied; exterior and interior design are developed at the same time in connection with an initial concept.