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MOE1024E1880

Fashion Communication

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Start date: October 2013 | Duration: One Year | Language: English
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The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication.

This course is designed for individuals looking to commence their education in the world of fashion styling, fashion creative management and fashion marketing and advertising.

This course offers subjects that cover all theoretical and practical aspects, so as projects developed in collaboration with a group of fashion brands: fashion editorials, fashion videos/spots, marketing&advertising and communication plans (blog, events…). Most of the items and material used are from the collaborating brands that cover a wide range of fashion fields going from showrooms, vintage stores (both furniture and clothes&accesories), opticians to well-known national and international brands.

The students also carry out a personal research that lets them create a professional portfolio to join other related courses or to enter the working market.

Description

  • Course in Fashion Communication 1 year, taught in English, covers all theoretical and practical aspects.The course is divided into 4 blocks, each one involves theory, practical appliances and project exercises.

    I. FIRST SEMESTER - Create fashion
    BLOCK I - STYLING - 7 weeks; the students obtain a global knowledge about styling, fashion, art and photography so they can use photo format as the most basic and important
    way to express fashion images.
    BLOCK II - CREATIVE DIRECTION- 6 weeks; the students are introduced into art direction and creative direction so they are able to understand and work with fashion video formats.

    II. SECOND SEMESTER - Communicate fashion
    BLOCK III - MKT&ADV- 6 weeks; the students explore the concept “fashion brand” and learn how to develop both marketing and advertising plans.
    BLOCK IV - COMMUNICATION - 7 weeks; the students analyze the steps of a fashion communication plan and become familiar with some related areas such us journalism
    or special events.

Courses of Fashion in Madrid

Official Undergraduate Degree
Official Undergraduate Degree Fashion Design Duration: 4 years Language: ESP Start date: 2013-10-13 Credits: 240 ECTS
Fashion Design and Creative Direction Duration: 4 years Language: ESP Start date: 2013-10-13 Credits: 240 ECTS ESP ENG
Fashion Design Duration: 4 years Language: ESP Start date: 2013-10-13 Credits: 240 ECTS ESP ENG
Textil Design and Knitwear Duration: 4 years Language: ESP Start date: 2013-10-13 Credits: 240 ECTS ESP ENG
Fashion Accessories and Footwear Design Duration: 4 years Language: ESP Start date: 2013-10-13 Credits: 240 ECTS ESP ENG
Haute Couture and Tailoring Duration: 4 years Language: ESP Start date: 2013-10-13 Credits: 240 ECTS ESP ENG
Three Year Courses IED
IED Diploma Image, Style Design and Fashion Communication Duration: 3 years Language: ESP Start date: 2013-10-13 Credits: ESPENG
Specialization courses
Fashion Stylism Duration: 4 months Language: ESP Start date: March 2013 Credits: ESPENG
Master
Management and Direction of Fashion Products Duration: 9 months Language: ESP Start date: October 2013 Credits: ESPENG
Master of Fashion Business Management Duration: 9 months Language: ESP Start date: October 2013 Credits: 60 ESPENG
Textile and Surfaces Design Duration: 9 months Language: ESP Start date: October 2013 Credits: 60 ESPENG
Intensive Master's in Fashion Design Duration: 5 months Language: ESP Start date: 01-04-2013 Credits: 60 ESPENG
Fashion Accessories Design Duration: 9 months Language: ESP Start date: 17-10-2013 Credits: 60 ESPENG
Semester and One Year Programs
Fashion Communication Duration: One Year Language: ENG Start date: October 2013 Credits: ESPENG
Summer
Personal Shopper Duration: 80 hours Language: ESP Start date: July 2013 Credits: ESPENG

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Credits

© 2010 Istituto Europeo di Design
All rights reserved

Project of Presidenza IED, Marketing office

Project leader
Guido Racinelli

Project designers
Guido Racinelli, Marko Simic, Giovanni Molteni

Interaction design
Marko Simic

Graphic design
fleka d.o.o.

Content Manager and editor
Fabrizo Li Perni

Content Editor
Fernanda Massarotto

Software development
fleka d.o.o.

IT Integration, InIED data base management
Giovanni Molteni, IED

Video, media support and integration
Sergio Valsecchi, Lsw Multimedia s.r.l.
fleka d.o.o.

System administration, IT Office
Giacomo Baruffi, Domenico Bruno

Thanks to
IED Madrid, Xavier Maseda, Fernando Garcia
IED Roma, Enrico Moretti
IED Milano, Mauro Maruccia, Sara Podestà, Elisa Bergamaschino

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