Fashion Product and Merchandising Manager
Continuing Study Programs - Milan
The Product Manager and Merchandising Manager are key roles in the fashion system.
The Product Manager follows the progresses of the creative process, conveys ideas into concrete concepts and at the same time is able to add value to existing products, turning them into innovative proposals. He/she has a deep knowledge of fabrics’ features and characteristics enabling him/her to use them in an optimal manner. Knowing textiles and clothing techniques, timing and production costs, he/she is able to think of possible solutions for creative, qualitative, technical and economic effects on the final product.
The Merchandising Manager follows all the creative processes originating from an idea until its production. He/she coordinates the different phases of the project implementation, starting from the choice of materials to the development of the first samples, the production and the final commercialization. He/she defines strategic directions in distribution policy, the timing and the pricing policy, playing a strategic role in the positioning of a brand in the market, securing a cost-effective investment in innovation and industrialization.
Language: The lessons are held in Italian language; to attend the course, is required a good knowledge of Italian language reading and oral comprehension.