03 April 2024

Monograph, the series of talks featuring professionals and key figures from the creative industry. New appointment with Laudomia Pucci.

Within the fascinating Sala Bianca of Palazzo Pucci N6 (home to the IED Firenze fashion labs), a new appointment of IED Monograph titled "Experiential Luxury: from building a brand to managing its cultural heritage" took place with Laudomia Pucci - President of Emilio Pucci Heritage.

Laudomia Pucci explored the link between history and innovation in the luxury fashion sector with students from the Master's programs in Art and Fashion. The discussion highlighted the importance of valuing and interpreting a brand's cultural roots in a contemporary context.

This lecture provided students with an opportunity to delve into the intricate interplay between tradition and creativity in the realms of fashion and art, opening up new perspectives on preserving and transmitting cultural heritage through brand design and management.

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