At the heart of a metropolitan area that bears comparison with London and New York, Milan is for the whole world a synonym for art, industry, finance, design and fashion.
Artists of the calibre of Leonardo and Bramante worked in Milan, and four centuries later, Marinetti and Boccioni, founders of the Futurist Movement.
More recently, celebrated architects and designers, such as the Castiglioni brothers, Magistretti and Zanuso, and fashion designers
like Armani and Versace, to name just a few, made Milan the world centre of fashion and design.
Art, science, industry and finance are the cultures at the root of this city pragmatism and of its creative and entrepreneurial spirit.
It is no coincidence that our school was born in Milan, drawing the inspiration for its teaching methods from the know-how, the thinking and the innovation so typical of Milan hinterland and its history.
Designing both goods and services for industry and with industry is the vocation of IED Milan, where design in all its ramifications is taught and practised.
At Masterbrand, the international Master in Brand Management and Communication at IED Milano, starting end of February 2016 with the 12th edition, we have activated an add-on to the study program: BUSINESS FOR BRANDING.
Ten among the students of the Masters in Brand Management and Communication and Design have been chosen to challenge in a project whose theme is about the creation of a new merchandising product for Ceres, linked to the Italian market.
Communicating fashion is a complex issue for the extreme reactive approach and application of strategic measures to the ever-changing scenarios of the market. Being a professional in this market means to have a rapid yet solid training.
The Academic Master in Design aims to train a new generation of designers who are ready to question every element of design, be it through market analysis, analysis of consumer needs, or the consideration of possible future scenarios in order to deliver innovative design solutions.
Fashion industry is characterized by the product development and the marketing process along the value chain, considering new sophisticated consumers, at the same time final receivers, co-creators and individual business partners.
The Master in Brand Management and Communication aims at training a professional profile able to manage branding activities and to define a brand strategy combining image, fame, visibility, and reputation.