VYDE

Thesis Project by M. Giordano Lanza - Master in Jewelry Design - IED Roma

Academic year

2024/2025

A jewelry collection that turns excess and absurdity into a design language, combining formal experimentation with brand identity development.

With VYDE, Marco Giordano Lanza developed a jewelry collection that challenges traditional codes of beauty, exploring absurdity as a design approach and identity as a fluid, performative construct.

The project draws from cultural references ranging from camp aesthetics and club kid culture to anime and Japanese streetwear, translating them into a visual language defined by excess, theatricality, and dissonance. Jewelry becomes an expressive device, capable of amplifying individual identity.

The collection is inspired by carnivorous plants reinterpreted into modular elements that generate rings, ear cuffs, necklaces, and bracelets with sculptural forms. The project combines formal research and material experimentation, using silver, gold, enamel, quartz, and titanium to create contrasts between organic and artificial.

Alongside product development, the project expands into the creation of the VYDE brand, including naming, visual identity, and communication strategies, with concepts for pop-up experiences and unconventional retail formats.