Strategy, Marketing and Communication
A Learning Path for Understanding and Designing Contemporary Communication
The Strategy, Marketing and Communication area is built on the integration of research, design methodology and applied experimentation. The educational approach combines technical competencies, cultural awareness and critical analysis skills, focused on understanding and managing communication processes in contemporary contexts.
The learning experience considers communication as a complex design process requiring analytical capabilities, interpretation skills and the ability to build strategies suited to different application contexts. The teaching approach prioritises interdisciplinarity, the integration of digital technologies and attention to sustainability as a methodological criterion.
Communication today represents a fundamental tool for businesses, institutions and organisations in building relationships, generating value and interpreting processes of change. The educational pathways prepare professionals capable of operating in strategy definition, content design and the management of communication experiences across different media and platforms.
Brand Communication and Brand Strategy
Study of brand identity through the analysis of values, visual languages and communication strategies. In-depth exploration of the dynamics that guide brand construction and evolution in different market contexts.
Marketing and Advertising Management
Analysis of promotional and positioning processes for products and services, with a focus on advertising strategies, consumer behaviour and market dynamics. Integration of analytical and creative competencies in campaign management.
Digital Communication and Social Media
Study of digital platforms as environments for relationships and content production. Analysis of tools, formats and metrics for designing effective communication strategies in the online context.
Cultural Innovation
Interdisciplinary approach to designing content, experiences and services in the cultural sphere. Study of methodologies for interpreting social change and generating value through culture, creativity and design.
Business Design and Strategic Design
Analysis of business models and innovation strategies through design methodologies. Development of tools for analysing complex scenarios and formulating solutions oriented towards sustainability and the user.
Content Design
Design of content and visual languages for digital and traditional media. Integration of narrative, graphic and strategic competencies for building coherent communication experiences.
Competencies and Professional Prospects
The learning path develops transferable competencies applicable in different professional contexts. Students acquire strategic vision, design skills and cultural sensitivity, enabling them to operate in complex and evolving scenarios.
Graduates find positions in diverse fields: communication agencies, cultural enterprises, startups, multinational corporations, public bodies and third-sector organisations. The acquired competencies allow them to contribute to strategy definition, brand identity construction, content design and communication process management.
Creative and Strategic Roles
Management and Coordination Roles
Digital and Analytical Roles
- Social Media Manager
- Digital Marketing Specialist
- Big Data Analyst
- UX Copywriter
Specialist Roles
- Fashion Marketing Expert
- Account Manager
- Planner
- Public Relations Specialist
- Brand Consultant
- Business Analyst
IED Students Currently Work As:
Account Manager, Planner, Social Network Specialist, Content Creator, Digital Strategy Professional, Public Relations, Event Manager, Brand Manager, Advertising Manager, Big Data Analyst, Brand Communication Specialist, Brand Consultant, Brand, PR and Content Manager, Business Analyst, Communication Designer, Digital Communication Specialist, Digital Marketing Specialist, Event Designer, Events Coordinator, Content Creator, Event Production, Marketing and Communication Director, Marketing and Communication Specialist, Project Manager, UX Copywriter
Projects
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