Date

11 May 2026

Time

10:45 AM - 11:45 AM

Where

Via dell'Oriuolo 31, Florence - Italy

Fruition

In-person event

Telling Fashion Today: Editorial Visions and New Imaginaries

How is fashion storytelling shaped today? Which images, languages, and visions define the contemporary imagination?

IED Firenze welcomes Francesca Ragazzi, Head of Editorial Content at Vogue Italia, for a conversation exploring the evolution of fashion publishing and the new perspectives of fashion storytelling. An opportunity to delve into the role of visual and cultural narratives in contemporary fashion, where creativity, identity, and media transformation intersect.

An open dialogue on editorial content, aesthetic research, and the emerging scenarios of fashion communication.

Francesca Ragazzi is Head of Editorial Content at Vogue Italia, where she oversees editorial operations, strategy, and brand vision across all platforms. She reports directly to Anna Wintour, Chief Content Officer of Condé Nast and Global Editorial Director of Vogue. Francesca studied Modern Literature at Sorbonne University in Paris and began her career shortly after graduating at the Paris office of Vogue Italia in 2010, first as an intern and then as a correspondent. Curious and always on the move, she went on to work for Vogue US as European Fashion Associate before relocating, shortly afterwards, to the New York headquarters as Fashion Market Editor. Before assuming her current leadership role in 2021, she served as Fashion Market Director at Vogue Italia. Throughout her career, she has benefited from the mentorship and guidance of leading editors including Anna Wintour, Edward Enninful, Virginia Smith, Emanuele Farneti, Grace Coddington, and Tonne Goodman. Over her 15-year career at Condé Nast, Francesca has gained extensive experience across the Italian, French, and American markets, equipping her with the perspective to develop both global and local storytelling, foster sustainable business practices, and uphold high standards of quality journalism.

You may be interested in:

Lecture and Panel discussion

22 May 2026 - 22 May 2026

Rome

Twins: Conversations on the Duality between Identity, Transformation and Contemporary Imaginaries

Four lectures and a final talk exploring how brands, organizations and individuals navigate change and redefine their identity across physical, symbolic and digital dimensions.

Lecture and Panel discussion

26 May 2026 - 26 May 2026

Florence

Andrea Batilla: reading Fashion today

A talk with Andrea Batilla, expert in communication and marketing strategies and brand storytelling, offering a critical reading of fashion shows and the ongoing transformations within the contemporary fashion system.

Lecture and Panel discussion

19 May 2026 - 19 May 2026

Florence

Ettore Sottsass: Design as Storytelling

As part of the exhibition Io sono un architetto. Ettore Sottsass, organized by Fondazione Pistoia Musei (Palazzo Buontalenti, until July 26), IED presents a special event dedicated to one of the most influential figures in Italian and international design.

Lecture and Panel discussion

28 May 2026 - 28 May 2026

Florence

Reflections with Emiliano Ponzi

Emiliano Ponzi will lead a conversation exploring his visual universe and the relationship between image-making, storytelling, and contemporary experimentation.