Exhibitions and Festival
Projects Presentation
IED Madrid Communication Campaign – Alianza por la Lana
Date
18 February 2026
Time
11:00 AM - 21:00 PM
Fruition
In-person event
Notes
Free open access
On February 18, Institución Libre de Enseñanza hosts the launch of the campaign for Alianza por la Lana, a project led by IED Madrid and the Madrid Design Festival to recover and promote wool as a heritage, cultural, and sustainable material.
In this initiative, students from IED Madrid’s Master in Graphic Design developed the visual and conceptual materials that give the campaign its identity, applying creativity, responsible design, and circular economy principles to transform a historic textile heritage into a contemporary and relevant message.