News

Design, street art and good news for the planet: The making of

Date

14 September 2023

The results of the visual projects are already visible on the shutters of seven kiosks in Barcelona and three in Madrid

In an action promoted by Alpro and GoodNews and accompanied by the power of art in activism, in June, various Visual Communication students from IED Barcelona and IED Madrid deployed all their graphic talent to decorate the shutters of 10 GoodNews kiosks as part of the Good Coffee for the Planet initiative.

The objective of the street art creations in this second edition of the initiative was to connect with younger generations and promote more responsible and environmentally-friendly consumption while raising awareness among consumers about the need to prioritise plant-based alternatives when having a coffee.

The result of the visual projects will remain on the shutters of seven establishments in Barcelona (Palau Robert, Balmes, Loes Plaza Sarria, Glòries, Monumental, Gran de Gracia and Iradier) and three establishments in Madrid (Sevilla, Alcalá and Bravo Murillo) for one year.

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