El Egoísta
IED Barcelona – Student: Tomás Nieto Ruvidal
Academic year
2024/2025
Footwear brand positioned within the experiential luxury market that proposes a new form of consumption where hedonism is a form of authenticity and self-care.
The debut collection includes 16 styles divided into three lines—vacation, urban, and sports luxury—made with premium materials such as napa leather and Vibram soles.
The project's distinctive feature is its packaging technology, allowing the shoes to be easily folded and stored in a suitcase for travel. A functional innovation that merges portability with artisanal aesthetics, resulting in a refined visual and verbal identity that combines individual pleasure with emotional sophistication.
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