The students of the Master’s degree in Graphic Design created a communication project for IFI, a historic Italian benchmark brand in the furnishing of bars, ice-cream parlours, pastry shops and the entire food sector.

Transporting the company's values into strategic communication concepts, the students developed various visual applications with the aim of impacting the entire supply chain: from the primary target - ice-cream parlours, pastry shops, bars, catering - to the involvement of the end consumer