IED X The British Institute of Rome

Special Project - IED Roma - In collaboration with The British Institute of Rome

Academic year

2024/2025

Redefining the brand identity of the British Institute of Rome was the challenge taken on by the students of the Undergraduate Course in Graphic Design.

Starting from a brief and under the guidance of lecturer Marco Colognola, third-year Graphic Design students rethought the visual identity of the British Institute of Rome with the aim of supporting the institution’s renewal process, while maintaining continuity with its history and educational philosophy.

Following an initial phase of analysis focused on the brand’s identity, values and reference context, the students developed a graphic proposal capable of balancing solidity and openness to change. The project by Eleonora Eroli stood out for the quality of its strategic approach and the attention paid to the construction of each graphic element, from the logo to typography and colour palette.

The new brand identity was designed to be applied consistently across informational materials, digital communication and signage, strengthening the recognisability of the British Institute of Rome and making visible the dialogue between tradition and contemporaneity that defines the institution.