Made in Trace
Thesis Project by Zanubia Afaneh, Marko Antov, Giorgia Ciappa, Gianluca Inglese, Alice Magnozzi e Greta Ruscone
Academic year
2024-2025
The thesis project “Made in Trace” originates from the meeting of artisanal culture and collective identity, aiming to give the GIOS Torino brand a new voice—rooted in its history yet capable of engaging with the present. The work—carried out by Zanubia Afaneh, Marko Antov, Giorgia Ciappa, Gianluca Inglese, Alice Magnozzi, and Greta Ruscone—rests on two main objectives: to enhance craftsmanship as a cultural act and to transform the bicycle into a narrative tool, capable of collecting and generating traces.
The concept of trace lies at the heart of the project: trace as a physical mark, visual memory, a gesture left on material and in space. Every stage of the design process explores this concept, from archival images to social media communication, from visual grids to color palettes, from store layout to merchandising. The project takes shape through a complete rebranding, merging GIOS Torino’s heritage with a contemporary visual identity. This identity is constructed through a dialogue between historical and contemporary models, archival materials, graphic interventions, and digital strategies, activating a narrative system that remains open and in constant conversation with the present.
GIOS Torino invites students to develop communication strategies that highlight the brand’s artisanal heritage and its connection to sustainable mobility. Inspired by the urban model of the “15-minute city,” the project explores everyday cycling through graphic design, photography, and visual storytelling, creating both physical and digital content that conveys GIOS Torino’s identity in a contemporary key.
Supervisor: Andrea Viberti
Project from the courses of
