Made in Trace
Thesis Project by Afaneh Zanubia, Antov Marko, Ciappa Giorgia, Inglese Gianluca Paolo, Magnozzi Alice, Ruscone Greta
Academic year
2024-2025
“Made in Trace” was born to redefine the image of Gios, blending its rich heritage with a contemporary visual language. The project has a dual aim: to celebrate craftsmanship as a cultural act and to transform the bicycle into a storytelling tool—capable of collecting and generating traces.
Every design detail revolves around the concept of the trace: a physical mark, a visual memory, a gesture imprinted on material. From archival imagery to the color palette, from graphic layout to merchandising, each element contributes to building a coherent and recognizable identity. Made in Trace is more than a rebranding—it’s a visual system that merges technique with spontaneity, precision with substance, to tell a story that keeps pedaling into the present.
GIOS BICI, a legendary Turin-based brand in artisanal cycling, entrusted students with the task of developing a visual and narrative project that reinterprets its historical legacy through a contemporary lens. Inspired by the concept of the “15-minute city,” the project promotes a new vision of sustainable, community-based mobility through photography and graphic design.
Relatore: Andrea Viberti
Project from the courses of
