Academic project that reimagines Mango’s Mediterranean identity through a journey defined by materiality, light and movement
Academic year
2024/2025
Academic project that reimagines Mango’s Mediterranean identity through a journey defined by materiality, light and movement
Each floor expresses a different landscape, creating a sequence that evolves organically without following straight lines, with shifting atmospheres and subtle transitions that allow visitors to engage with the brand in layers.
The upper floor serves as a landmark: a semi-immersive gallery for exhibitions, collaborations and moments of pause, transforming the store into a cultural and architectural experience, far removed from a purely commercial space.
Danijel Iljic is a Master in Interior Design for Commercial Spaces and Retail student.