Thesis project made by Mario Arturo Antonio Bortone and Elena Rosati in collaboration with the brand Marni.

Marni³ is a project created for the Italian brand flagship store located in Via Montenapoleone 26 a Milano: it focuses on the experience and innovation of 3D technology, to offer an innovative collaboration and format during the presentation of Marni's SS24 collection. The partnership that the thesis project proposes is a response to the fashion industry changes.

The marketing plan originates from the fashion industry analysis, the brand identity and the trends going around nowadays, to develop a tailor made and effective strategy: the Marniting Mix.