Creation of an Augmented Reality experience for Reebok, hybridising product, user experience and the design of temporary spaces
MUTEK
IED Barcelona – Students: Anastasia Lapotko, Nisan Baskin, Mine Surger, Myriam Chamoun Thomas Butzke and Sidhasila Nayak
Academic year
2021
Users can access it via their personal devices and discover both the brand’s new sneaker model in 3D and information about the MUTEK Festival.
The aim of the project is to achieve an innovative and viral design.
