Non vedo l’ora (I can't wait) is the unconventional campaign created by the Communication Design students of IED Roma for Save the Children, bringing the need for affective and sexual education in schools to the center of public attention.
Non vedo l'ora
Didactical Project - Bachelor of Arts in Communication Design - IED Roma In collaboration with Save the Children
Academic year
2025/2026
The Non vedo l’ora (I can't wait) campaign was developed by the students of the BA in Communication Design at IED Roma, guided by lecturer Andrea Natella, after being invited by Save the Children to design an unconventional action for the International Day for the elimination of violence against women.
The goal? To spark an immediate and widespread reflection on the urgency of introducing mandatory affective and sexual education programs in Italian schools, supporting the call for a national law that makes these pathways structural, continuous, and accessible to all.
The students designed a simple yet symbolic urban intervention: dozens of red notebooks, titled Non vedo l’ora, placed on benches, hung from trees, and distributed throughout the public spaces of the Testaccio neighborhood in Rome.
Inside, only blank pages, a metaphor for what students still do not find in school: a safe space to talk about emotions, bodies, identities, relationships.
The choice of the notebook is intentional: an everyday school object becomes a narrative device, a silent invitation, a promise unfulfilled.
The action also includes a digital layer: each notebook contains a QR code linking to the campaign’s resources and to the initiatives of the Movimento Giovani per Save the Children, making the project replicable and shareable across multiple Italian cities.
Project from the courses of
